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Lingraphica · 3 months ago

Sr. Performance Marketing Specialist (Remote)

United States

Full-time

Remote

Mid, Senior Level

$77K/yr - $85K/yr

5+ years exp

Lingraphica is a mission-driven organization that provides speech-generating devices to help improve communication for people with communication impairments. They are seeking a data-driven, results-oriented Sr. Performance Marketing Specialist to lead the execution, optimization, and reporting of paid media campaigns across digital channels, driving customer acquisition and supporting marketing strategies.

Health CareMedical

Growth Opportunities

Responsibilities

Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe)

Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions

Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.)

Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates

Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance

Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads

Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns

Regularly report on campaign insights and optimization recommendations to internal stakeholders

Stay current on emerging platforms, algorithm changes, and paid media trends

May be required to perform other duties as assigned

Qualification

Google AdsGoogle AnalyticsPaid media campaignsData privacy complianceRetargeting strategiesCampaign analytics toolsAttention to detailCommunication skillsOrganization skills

Required

Bachelor's Degree or equivalent combination of education and experience in Marketing, Digital Media

5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns

Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms

Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc

Experience building and managing retargeting audiences across platforms

Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey

Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)

Strong attention to detail, organization, and communication skills

Preferred

Certifications in one or more of these areas strongly preferred: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot

Experience with healthcare, B2B, B2B2C and B2C, or regulated industries preferred

Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising