Arctic Wolf · 2 weeks ago
Senior Director, Marketing - Emerging Channels
United States
Full-time
Remote
Director/Executive
8+ years expArctic Wolf is a leader in redefining the cybersecurity landscape, recognized for its innovative approach and numerous industry accolades. The Senior Director, Marketing - Emerging Channels will drive the marketing strategy for key segments, focusing on Managed Service Providers, Insurance, and AWS/Alliances to accelerate growth and enhance partner engagement.
Cyber SecurityInformation TechnologyNetwork SecuritySoftware
Responsibilities
Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution
Shape the marketing strategy for Arctic Wolf’s emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan
Collaborate with Alliance/AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally
Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments
Build and deepen senior-level relationships across MSP, Insurance, and AWS/Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner
Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach
Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration
Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf’s emerging channels
Partner closely with growth marketing, product marketing, brand/corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments
Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies
Elevate Arctic Wolf’s brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation
Qualification
Required
8+ years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus)
Depth of experience in at least two of the following areas: MSP (Managed Service Providers), Insurance (Broker/Carrier) and AWS/Alliances (Amazon Web Services, other hyperscalers)
6+ years prior management experience
Demonstrated ability to build effective working relationships with sales leaders, sales team members and the partner community
Preferred
Bachelors degree in Marketing, Business, English or Communications
Benefits
Equity for all employees
Flexible time off and paid volunteer days
RRSP and 401k match
Training and career development programs
Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
Robust Employee Assistance Program (EAP) with mental health services
Fertility support and paid parental leave
Company
Arctic Wolf
Arctic Wolf is a cyber security company that provides cloud-native security operations technology to reduce cyber risks.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$899.2MKey Investors
Blue Owl Capital CorporationViking Global InvestorsFuture Fund
2022-10-06Convertible Note· $401M
2022-01-06Secondary Market
2021-07-13Series F· $150M
Leadership Team
Ian McShane
Vice President of Product Management - Arctic Wolf Labs
Issara Srun
Vice President Sales Engineering
Recent News
2025-12-18
Lightspeed Venture Partners
2025-11-27
Company data provided by crunchbase