PepsiCo · 23 hours ago
Brand Design Manager
Plano, TX
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$106K/yr - $178K/yr
8+ years expPepsiCo is a leading global food and beverage company that integrates multiple design disciplines to drive innovation and brand engagement. The Brand Design Manager will develop brand design strategies and collaborate with various teams to create elevated brand experiences, while also managing design projects and fostering a creative design culture within the organization.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Responsibilities
Creates holistic elevated experiences that create brand love and loyalty
Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions
Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
Particularly around brand strategy, retail marketing, social media, and brand experiences
Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda
Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements
The Brand Design Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes
The Brand Design Manager will play a role in bridging creative vision with operational execution
This role requires close partnership with Operations to ensure design strategies align with logistical realities, resource planning, and delivery timelines
Partners regularly with the PBUS Design, R&D, and marketing teams
Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work
Supports the PepsiCo Design Organization in building and cultivating a strong external design network
Qualification
Required
8+ years' experience as a multidisciplinary designer taking projects from concept through completion
Should have full-time agency side and or client-side experience
Advanced experience with Adobe Creative Suite and Firefly software
Must be willing and able to travel 15% of the time
Preferred
Strong typography skills, conceptual design skills, and design strategy experience
360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
Extraordinary design taste and expertise with an excellent sense of design trends
Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
Effectively communicates (verbally and written) with internal and external business partners
Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
Ability to multitask. Excellent time and project management skills to be able to meet project deadlines
Benefits
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-07
Company data provided by crunchbase