Analytic Partners · 1 week ago
Marketing Specialist, Demand Generation & Field Marketing
Miami, FL
Full-time
Hybrid
Mid Level
3+ years expAnalytic Partners is a global leader in commercial measurement and optimization, seeking a highly collaborative and organized Demand Generation & Field Marketing Specialist to support their initiatives. The role involves managing campaigns, assisting with field marketing events, optimizing performance, and collaborating with cross-functional teams to drive qualified leads.
AnalyticsConsultingSoftware
Responsibilities
Help build and optimize multitouch global programs utilizing various marketing tactics with a focus on account-based marketing (ABM) and lead nurture programs, including but not limited to paid advertising, events, and email
Assist with the planning and coordination of field marketing initiatives (conferences, trade shows, webinars, customer events), including events logistics (research, internal comms, travel plans assistance, project timelines, promotional inventory preparation and vendor management) with possible onsite support
Analyze campaigns performance, including conversion rates, MQLs, pipeline tracking and ROI, make data-driven adjustments to improve results
Work closely with the sales, operations, content, and design teams to align messaging, creative assets, and campaign tracking to resonate with target audience
Assist in managing the demand generation & field marketing budgets, ensuring campaigns & events are executed within budget and deliver strong ROI. Contribute to quarterly performance reports for leadership visibility
Maintain a pulse on competitors' activity, latest marketing and industry trends to help refine and optimize marketing programs strategies
Qualification
Required
Bachelor's degree in business, marketing, or related field
Minimum of 3 years in a full-time marketing role, performance marketing (demand generation, growth, field/events marketing) preferred
Experience supporting B2B marketing programs across multiple regions, including campaigns coordination, events support and marketing analytics
Experience with paid media platforms (Google Ads, LinkedIn), SEO, and email marketing tools
Proficient in Salesforce, HubSpot, and ABM platforms (6sense preferred)
Strong Excel skills and familiarity with project management tools such as Monday.com or similar
Data-driven mindset, comfortable analyzing results to identify performance improvements based on goals and KPIs metrics
A proactive, adaptable self-starter with attention to details
Strong project management skills, ability to juggle multiple projects, vendors and deadlines while staying within budget in a fast-paced environment
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Fluent spoken and written English required to engage with both internal teams and external prospects/customers
Ability to travel up to 30% when needed
Company
Analytic Partners
Analytic Partners is a marketing analytics company that helps companies increase ROI.
501-1000 employees
H1B Sponsorship
Analytic Partners has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (11)
2023 (9)
2022 (8)
2021 (3)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Onex
2022-02-08Private Equity
Leadership Team
Nancy Smith
President / CEO
Devendra Chandani
Director
Recent News
2025-06-21
Company data provided by crunchbase