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VaynerX · 1 week ago

Platform Strategy Producer - TikTok

New York, NY

Full-time

Hybrid

Mid Level

VaynerMedia is a contemporary global creative and media agency with expertise in driving relevance for clients. They are seeking a Platform Strategy Producer to manage and grow their TikTok presence, create high-quality video content, and execute programming for YouTube channels.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Manage and grow a TikTok presence with over 15MM subscribers

Seek through and review hours of footage to find the best possible contextual creative for the platform

Work hand in hand with the creative team to turn timestamps into high quality contextually relevant video content

Plan and execute the programming and content distribution for YouTube channels via a thought out content calendar

Continuous active listening on brands currently tracking every follower interaction: comments, responses, DM’s

Willing to go beyond basic metrics tracking to analyzing and drawing hypothesis, including providing a daily digest of observations + recommendations

Seek opportunities to insert the brand in social conversation, whether around relevant trending topics/news or engaging with social influencers/celebrities/other brands

Qualification

YouTube channel managementTikTok channel growthSEO best practicesSocial media expertiseCreative analyticsSocial listening toolsProject management toolsWriting skillsVerbal communicationAdaptability

Required

Proven track record of success growing or managing YouTube channels

Experience working on and growing TikTok channels via smart promotion, tactical platform usage and creative analysis

Deep knowledge of TikTok best practices and how to drive channel growth

A working knowledge of SEO best practices in across YouTube and Google Search

Consider yourself a Social Media 'know it all' and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc

Can combine creativity and analytics with the ability to convert into a story

Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc

Strong writing and verbal skills