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Root Inc. · 3 hours ago

Lead Data Scientist, Marketing (Activation)

United States

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $175K/yr

5+ years exp

Root Inc. is a disruptive insurance company on a mission to improve customer lives through innovative insurance solutions. As a Lead Data Scientist in Marketing Research, you will shape marketing strategies, drive growth through predictive modeling, and enhance campaign performance while leading the design and execution of high-impact marketing initiatives.

AccountingAdviceFinancial ServicesProfessional Services

H1B Sponsor Likely

Responsibilities

Expand and diversify Root’s direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production

Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel

Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns

Deliver clear and prompt communication of research results that drive action to leaders and stakeholders

Build data science pipelines to quickly iterate on research ideas and put them into production

Take end-to-end ownership of new channels and marketing approaches, continuously improving upon quantitative solutions

Mentor team members on experimental design, measurement strategy, and data-driven decision making

Lead planning and prioritization across multiple marketing experiments, ensuring campaign prioritization and scoping are well aligned with strategic goals

Qualification

Advanced degree in quantitative disciplineMid-upper funnel marketing experienceMachine learning targeting modelsAdvanced programming in PythonRSQL expertiseAWS utilities experienceBusiness intelligence skillsProblem definition skillsMedia mix models experienceIdentity graphs experienceInsurance industry experienceOwnership mentality

Required

Advanced degree in a quantitative discipline (PhD preferred) and 5+ years of applying advanced quantitative techniques to problems in industry

Mid-upper funnel marketing experience: Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta

Mid-upper funnel marketing experience: Creating and deploying machine learning targeting models for social, video, display, and/or email campaigns

Mid-upper funnel marketing experience: Designing and implementing A/B tests to measure the incremental lift of new campaigns

Technical skills: Advanced programming skills with experience using modern packages in Python or R; expertise in databases and SQL; familiarity with version control (e.g. Git)

Technical skills: Experience with AWS (or analogous) utilities, e.g., EC2, SageMaker, S3, Athena

Technical skills: Strong business intelligence and visualization skills, with the ability to speak to many different audiences

Ownership mentality: takes the initiative to identify, champion, and execute on the highest impact work

Define the problem: Ability to consider problems from first principles, with the instinct to use expertise and prior experience to guide but not dictate the solution

Preferred

Experience building and operationalizing media mix models

Experience using identity graphs to enhance targeting and measurement of marketing campaigns

Insurance industry experience

Benefits

Bonus and LTI Eligible

Company

Root Inc.

Glassdoor3.0

Root Inc. is disrupting the archaic, trillion-dollar insurance industry.

Founded in 2015

Bloomington, Indiana, USA

1001-5000 employees

https://www.root.com

H1B Sponsorship

Root Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (3)

2021 (11)

2020 (12)