Fanatics · 1 week ago
Director, Product Management - Personalization & Monetization
San Mateo, CA
Full-time
Hybrid
Director/Executive
$220K/yr - $275K/yr
10+ years expFanatics is a leading global digital sports platform committed to enhancing the fan experience through innovation. They are seeking a strategic Director to lead the Personalization & Monetization platforms, focusing on building and scaling intelligence layers for personalized user experiences and merchandising strategies across their digital ecosystem.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals
Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders
Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.)
Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability
Ensure compliance with data privacy and consent standards globally
Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart
Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase
Champion a culture of experimentation, measurement, and data-driven iteration
Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks
Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles
Qualification
Required
10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform
Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions
Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration
Deep fluency with data science workflows and trade-offs—from model experimentation to production deployment
Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases
Experience balancing short-term revenue impact with long-term platform and data infrastructure investment
Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization
Preferred
Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks
MBA or relevant graduate degree is a plus
Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in-house equivalents
Background in computer science, business administration, or similar
Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase