Fanatics · 5 days ago
Senior Product Manager, Growth – Dynamic Landing Pages
San Mateo, CA
Full-time
Hybrid
Senior Level
$160K/yr - $200K/yr
6+ years expFanatics is a leader in licensed sports merchandise, committed to innovation and enhancing the fan experience. They are seeking a growth-minded Senior Product Manager to lead the strategy for Dynamic Landing Pages and Digital Marketing, focusing on optimizing user journeys and increasing conversion rates across various acquisition channels.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own the product vision and roadmap for channel-specific landing experiences across:
Paid channels: SEM, PLA, Paid Social
Organic: SEO, influencer-driven
Design dynamic landing page systems that adapt in real-time based on:
Entry channel & campaign
Keyword/search intent
Geolocation and user segment
Referring content (ads, influencers, AI bots, etc.)
Define routing and fallback logic to ensure every user lands in the right context—even when traffic is long-tail or unstructured (e.g., from AI bots)
Collaborate with Personalization and Data Science teams to:
Inject real-time recommendations, offers, and loyalty hooks
Build dynamic templates driven by user affinity, behavior, and context
Experiment with AI-generated variants for content, images, or layout
Define and run growth experiments to improve bounce rate, CTR, and revenue per session across traffic cohorts
Leverage A/B testing and analytics to:
Compare performance by traffic source
Uncover drop-offs and friction in early-funnel user journeys
Validate effectiveness of dynamic elements vs static ones
Partner with Engineering and CMS teams to ship scalable landing frameworks
Collaborate with SEO and Content teams to preserve indexability and relevance of dynamic pages
Ensure AI-driven traffic (SGE, Bing Copilot, ChatGPT plugins) is measured, understood, and optimized
Qualification
Required
6+ years in Product Management with 3+ years in growth or digital marketing-related roles
Experience owning landing page strategy, performance marketing, or full-funnel optimization
Deep familiarity with SEO, SEM, PLA, Paid Social, and how each channel affects user intent
Strong understanding of analytics, experimentation, and metrics like ROAS, CAC, LTV, and bounce rate
Proficiency in tools like GA4, Amplitude, Adobe Analytics, Optimizely, or similar
Awareness of emerging AI channels (SGE, voice/assistant-based search, chat shopping) and interest in defining user experiences for them
Demonstrated ability to influence both Marketing and Product stakeholders
Strong technical intuition and ability to collaborate with engineers, especially in routing logic and dynamic templating
Preferred
Familiarity with LLM-driven shopping assistants, AI-driven content systems, or recommendation engines
Prior experience with personalization platforms, CMS systems, or routing APIs
Background in eCommerce, marketplaces, or high-scale performance environments
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase