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CooperVision · 15 hours ago

Director, Customer Marketing

Victor, NY

Full-time

Onsite

Director/Executive

$175K/yr - $234K/yr

10+ years exp

CooperVision is seeking a Director of Customer Marketing who will be responsible for developing channel and customer strategies to enhance the shopping experience and drive sales. The role involves creating marketing programs, analyzing effectiveness, and leading a team to foster strong customer relationships and partnerships.

Health CareManufacturingMedical Device

Hiring Manager

Arifa I Kazmi, PHR

Responsibilities

Driving the development of programs and promotions that result in sustained share gains for CVI

Establishing CVI as credible expert in traffic and revenue acceleration in the contact lens segment

Develop and execute a customer segmentation strategy that allows for the tailoring of targeting messaging and action plans and continuously refine the segmentation models based on performance data, sales input and evolving customer needs

Develop and execute strategies to grow CVI's revenue with customers, in partnership with CVI's corporate accounts and brand teams, that incorporate CVI’s branded and private label products; pricing strategy and programs, into joint development of marketing initiatives and customer-specific programs

Drive, in partnership with sales leadership, the key customer annual account planning process to align CVI and account strategies and calendars and ensure cross functional alignment on channel and customer strategies and plans for new and existing products

Develop and execute channel and customer launch plans for new product and services innovation

Lead Customer Brand team in pre-launch/launch/post launch strategy and activity including fit set plan, internal and external communication plan and in-office plan. Oversee initial forecast and ongoing forecast guidance

Partner with corporate accounts team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities

Develop the accountability strategy and approach for program measurement and gain alignment initiative KPIs

Utilize customer insights, CRM data, and analytics to evaluate campaign effectiveness and identify growth opportunities within customers, to ultimately grow share and category penetration

Lead continuous improvement initiatives based on data-driven learnings and industry trends

Lead the Corporate Account team in launching category management principles, driving commercial capabilities, enhancing depth and quality of insights and developing long term customer partnerships based on the generation and use of key insights

Establish, transfer and be accountable for the roll-out of best practices, insights and learnings to the commercial teams for execution

Identify emerging opportunities for disproportionate CVI future growth

Capture and synthesize competitive best practices, growth programs, and key customer initiatives

Oversee the design and execution of multi-channel campaigns that drive product adoption, retention and loyalty

Deliver improved customer and stakeholder experiences with CVI marketing initiatives and drive measurable business wins

Synthesize and leverage customer feedback to develop CVI thought leadership

Manage annual customer marketing program calendar and budget; provide input to brand and professional affairs plans as appropriate

Lead development, alignment and communication of quarterly Corporate Account Plan of Action in partnership with sales, marketing and other cross-functional stakeholders

Manage agency and cross-functional resources to drive achievement of customer marketing strategy

Partner with CVI's brand, professional affairs, and sales leadership teams for the ongoing creation and execution of customer and sales team communications; to deliver improved customer and stakeholder experiences with CVI marketing initiatives, and to drive measurable business wins

Manage annual customer marketing program calendar and budget; to provide input to brand and professional affairs plans as appropriate

Lead development, alignment and communication of quarterly Corporate Account Plan of Action in partnership with sales, marketing and other cross-functional stakeholders

Manage agency and cross-functional resources to drive achievement of customer marketing strategy

Work closely with brand and professional affairs to build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to align customer marketing campaigns with overarching brand positioning and messaging

Build a collaborative partnership with CVI’s US sales leadership that enables alignment on channel and customer strategies and programs to achieve CVI’s commercial objectives, while minimizing channel friction

Build strong relationships with global and regional CVI customer marketing leaders in to ensure sharing of best practices cross-market and region, as well as provide US input into global customer and customer marketing programs

Ensure all customer marketing activities, tools and assets comply with relevant regulatory standards

Serve as a liaison across brand marketing, legal, regulatory, professional affairs and other relevant commercial teams to streamline campaign approvals and maintain messaging consistency

Build and lead a high-performing team through clear vision, direction, and coaching aligned with organizational goals

Foster a culture of collaboration, accountability and innovation that empowers individuals to take ownership of their work and grow professionally

Identify skill gaps and future talent needs; lead recruitment, onboarding and development planning to build a scalable, future-ready team

Establish and track performance goals; conduct regular check-ins, performance reviews and succession planning to support growth and retention

Promote cross-functional learning, team connectivity, and knowledge-sharing to enhance collective expertise and impact

Qualification

Customer MarketingData AnalysisMulti-channel CampaignsTeam DevelopmentLeadershipHealthcare MarketingCRM Data UtilizationMicrosoft OfficeAnalytic SkillsCommunication Skills

Required

Proven success leading teams and managing multi-channel customer marketing programs targeted at healthcare professionals, ideally within eye care

Demonstrated leadership, influence and collaboration skills; ability to manage diverse, remote and cross-functional teams inside and outside of CVI required

Strong knowledge of organizational dynamics; proven history of managing within complex business environments required

Evidence of track record of self-starting, creatively thinking, bringing new ideas and approaches to the team, and looking for ways to improve on current practices required

Excellent written, oral and presentation skills required

Excellent applied qualitative and quantitative analytic skills required

Experience in managing advertising, promotion and fulfillment vendors required, including selection of same required

Proficiency with office software including Microsoft Office and Outlook required

Office-based with some travel to other CVI locations, customer sites and industry events

Sedentary to light physical effort necessary to perform the job

There will be extended periods of sitting and using a computer

Minimum of 10 years Marketing, including five years of Customer Marketing, or related business management experience required

Experience working with 'big-box' retailers and/or other classes of commercial trade or practitioner affiliated groups for a B2B2C product portfolio required

Bachelor's degree required

Preferred

Experience in eyecare, medical device, healthcare industry or similar B2B2C preferred

CPG customer marketing/marketing would be a plus

MBA/MS preferred

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees