Camelot Strategic Marketing & Media · 2 months ago
Director of Brand & Creative Strategy
Dallas, TX
Full-time
Onsite
Director/Executive
8+ years expCamelot Strategic Marketing & Media is a global independent marketing services and technology company. As the Director of Brand & Creative Strategy, you will lead the development of brand platforms and creative strategies, guiding integrated agency teams to enhance brand positioning and drive meaningful engagement across various channels.
AdvertisingMarketing
Responsibilities
Lead integrated agency teams (IATs) with confidence and clarity—bringing deep strategic acumen to brand and creative planning processes
Champion the value of Brand & Creative Strategy across the organization, establishing best practices, mentoring talent, and guiding adoption across teams
Represent PMG in key industry settings, contributing to thought leadership through research, writing, speaking engagements, and other public-facing opportunities
Develop and deliver training sessions, workshops, and cross-disciplinary learning experiences that foster a stronger understanding of brand strategy across the agency
Help shape and pitch strategic programs for existing clients and new business opportunities, playing a central role in unlocking growth
Guide the development of integrated, insight-driven marketing strategies that inform brand positioning, campaign narratives, and channel planning across global, multi-platform initiatives
Collaborate closely with Client Strategy, Creative, Media, and Analytics teams to turn customer insights into business-impacting ideas and experiences
Write and deliver clear, compelling creative briefs that inspire teams while staying grounded in brand purpose and audience behavior
Use a range of research tools and methodologies—including YouGov, Global Web Index, Mintel, and more—to uncover cultural and consumer insights that power brand strategy
Synthesize both qualitative and quantitative research to understand the “why” behind behavior, attitudes, and decision-making
Identify trends and emerging behaviors that shape how brands show up and connect with audiences—and turn those insights into stories, briefs, and presentations that move work forward
Build and refine campaign architectures, consumer journeys, personas, communications plans, and ecosystem maps that guide strategic execution
Lead ideation and activation sessions that bring strategy to life across media and creative channels—encouraging teams to stretch creatively and think holistically
Advocate for the consumer by cultivating empathy, elevating emotional connection, and ensuring our work resonates with authenticity and clarity
Proactively surface opportunities and strategic ideas that help clients navigate complexity, uncover whitespace, and solve their most pressing business challenges
Translate insights into compelling narratives that influence key stakeholders and inspire bold, action-oriented thinking across brands and teams
Qualification
Required
8+ years of experience in strategy or a related discipline, with a bachelor's degree or equivalent work experience
Demonstrated leadership in defining cross-functional marketing strategies, rooted in research and audience insights, that drive both client success and organizational growth
Proven success in guiding full-funnel campaign development—including brand positioning, creative strategy, and media planning—across integrated, multi-touch channels
Adept at crafting and delivering data-informed strategies and recommendations that influence executive stakeholders and shape high-level brand and business decisions
Track record of launching impactful campaigns by connecting evolving consumer behaviors to messaging frameworks and measurable outcomes
Strong fluency in media and brand KPIs, marketing analytics, and insight development to inform strategic planning and creative briefs
Exceptional communicator and cross-functional collaborator who builds trust and alignment across internal teams and external clients
Skilled in facilitating brand workshops that generate meaningful audience insights and inspire creative storytelling
Able to navigate fluid, fast-paced environments with agility and clarity, setting strategic direction for projects with defined insights, objectives, and success metrics
Strong presenter, writer, and storyteller who distills complexity into focused narratives that drive action and alignment
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Preferred
Agency or consultancy experience highly preferred
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
Camelot Strategic Marketing & Media
Camelot Strategic Marketing & Media is a marketing and advertising company that offers communications, strategy, and execution services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-02Acquired
Leadership Team
Ben Cooper
President & COO
Alex Richter
Chief Marketing Officer
Recent News
SalesTech Star
2025-10-15
Company data provided by crunchbase