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Vuori · 1 day ago

Marketing Insights & Analytics Manager

Carlsbad, CA

Full-time

Onsite

Mid, Senior Level

$109K/yr - $140K/yr

7+ years exp

Vuori is a company redefining athletic apparel with a focus on a casual aesthetic and an active lifestyle. They are seeking a Marketing Insights & Analytics Manager who will be responsible for analyzing marketing performance, developing insights-driven strategies, and optimizing marketing efforts across channels.

ApparelBrand MarketingE-CommerceFashionMarketingRetailSales

Responsibilities

Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy

Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams

Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework

Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)

Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies

Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency

Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development

Qualification

Marketing analyticsMMM program managementSQL proficiencyConsumer insightsData visualization toolsAnalytical thinkingCuriosityCommunication skillsInterpersonal skills

Required

Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred

7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field

Experience working in DTC, retail, or apparel industries

Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)

Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights

Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)

Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies

Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership

Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams

Strong analytical and strategic thinking skills

Positive, cooperative attitude and strong interpersonal skills

Experience managing and partnering with multiple research suppliers

Preferred

Experience with Measured incrementality testing platform

Experience with global research and Go-To-Market (GTM) integration

Experience informing marketing creative briefs with data-backed insights

Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development

Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation