Cooley LLP · 2 months ago
Director of Marketing - Litigation
New York, United States
Full-time
Hybrid
Director/Executive
$275K/yr - $345K/yr
10+ years expCooley LLP is seeking a Director of Marketing - Litigation to join their Marketing and Business Development team. This role involves leading client development and marketing activities for the Litigation department, focusing on driving revenue and expanding client relationships through various initiatives and strategic marketing plans.
Document PreparationLegalProfessional Services
Responsibilities
Develop and execute marketing and client development plans for the Litigation department and assigned practice group(s) that result in measurable growth of business for the firm, with emphasis on retention and service expansion to existing clients, as well as cultivation of new clients for the firm
Identify targets and support programs, events, sponsorships, content creation and distribution, etc., to drive revenue from identified targets while both enhancing the department’s brand and the overall client experience
Identify trends in marketplace and respond with marketing strategy recommendations
Guide department and practice-specific marketing strategies and tactics
Work with other marketing and business development leaders to develop and execute strategy across the firm
Serve as liaison between lawyers and other marketing functions
Work closely with the Innovation and Technology teams to utilize emerging technologies to both create efficiency in team operations and to provide real-time insights to other marketers and the business
Communicate strategies and tactics to ensure implementation and coordination across practices and geographies
Coordinate effectively with business development team on in-market activities
Advise on marketing orientation for new arrivals including lateral partners with a focus on client portability, retention and practice expansion
Set the tone for service, knowledge and operational excellence. Ensure adherence to standards of excellence across the Litigation marketing team
Provide leadership, guidance and mentoring to attorneys and staff through effective communication ensuring a well-informed and highly motivated team effort
Work cooperatively with colleagues across functions and levels to advance goals and projects
Serve as a role model for the use of CRM and other marketing technology tools in managing the sales pipeline and for practice group business development
Create an annual budget and marketing plan, managing marketing functions to achieve goals within budgetary guidelines
Encourage the development of strong working relationships across the firm
Work with the partners to develop and maintain client relationships, identifying and prioritizing specific client opportunities and analyzing performance within the context of the firm’s overall client development strategy
Effectuate cross-selling between practice groups and among regions and offices
Leverage sales pipeline information. Establish accurate reporting and forecasting systems for the tracking of business development
Develop selling methods/strategies that lead to measurable, competitive advantages for the firm
Effectively articulate the value proposition of firm’s services to specifically targeted clients
Work with marketing business development and litigation team to execute events, programs and pitches and RFP responses
Manage litigation sponsorships and activities tied to local and global industry and business organizations
Working with the business development and communications teams, identify and support content creation, networking, speaking and media opportunities for attorneys that support practice group business plans
Serve as direct supervisor and mentor to direct reports; ensure strong leadership for junior support team members via coaching and mentoring of direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required
Qualification
Required
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
Bachelor's degree
10+ direct of sales and/or marketing experience at a management level, preferably in a professional services organization, with proven ability to manage, coach and motivate
5+ years of management experience in relevant roles and with proven track record of effective leadership
Proficient in the use of CRM and other marketing technologies
Preferred
MBA or advanced degree in a related field and significant prior experience in marketing or sales
Experience in a professional services environment
Experience managing a large team of reports
Experience develop a strategy and managing a team across the US and international locations
Experience in both performance and brand marketing
Benefits
Medical
Health savings account (with applicable medical plan)
Dental
Vision
Health and/or dependent care flexible spending accounts
Pre-tax commuter benefits
Life insurance
AD&D
Long-term care coverage
Backup care for children and/or adults
Other parental support benefits
Firm-paid life insurance
AD&D
LTD
Short term medical benefits
25 days of Paid Time Off (“PTO”)
10 paid holidays each year
Generous parental leave
Fertility benefits
Company
Cooley LLP
Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Victor Nunez
Chief Operating Officer
Charley Haley
Partner
Recent News
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