Senior Director, Engagement Strategy jobs in United States
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Avalere · 2 months ago

Senior Director, Engagement Strategy

positionPhiladelphia, PA
timeFull-time
remoteHybrid
seniorityLead/Staff, Director/Executive
money$135K/yr - $175K/yr
date4+ years exp

Avalere Health is dedicated to ensuring every patient is identified, treated, supported, and cared for. The Senior Director of Engagement Strategy will be responsible for executing brand strategy and developing customer engagement strategies that align with client objectives and enhance customer experiences.

Health Care

Responsibilities

Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets (partnering with VP Engagement Strategist)
Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem
Monitor competitive and category trends, pulling out opportunities and implications for the business and agency
Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
Leverage customer data and insights to develop engagement strategies that enhance customer experience
Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
Participate in client workshops and co-creation brainstorms
Stay current with industry trends, best practices, and emerging technologies related to customer engagement
Champion innovation, thought leadership, and customer-centricity in your work
Participate in new business pitches as needed

Qualification

Engagement strategyHealthcare marketing experienceData-driven mindsetCustomer insightsCommunication skillsInnovationStorytellingTeam collaboration

Required

4-5+ years engagement strategy or marketing experience in a healthcare/pharma advertising agency environment
Relevant category and launch experience
Experience utilizing strategic tools for analysis
Superb and persuasive communications skills, both written and verbal
A human-first, data-driven, innovative mindset
Adept at storytelling
Bachelor's degree

Benefits

401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
20 vacation days plus one personal well-being day
9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through our employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies
Continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities

Company

Avalere

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Avalere is now Avalere Health Advisory, but or mission remains the same: To create innovative solutions to complex healthcare problems.
dateFounded in 2000
location
Washington, District of Columbia, USA
people-size201-500 employees
web-link
http://avalere.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2015-08-24Acquired

Leadership Team

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Jennifer Loew Mendelson
Co-Founder Avalere Health
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Company data provided by crunchbase