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National Women's Law Center · 2 days ago

Digital Strategies Manager

United States

Full-time

Remote

Entry, Mid Level

$91K/yr - $106K/yr

2+ years exp

The National Women’s Law Center (NWLC) fights for gender justice and is seeking a Digital Strategies Manager to implement and support their digital advocacy and web programs. The role involves managing email and SMS programs, maintaining the website, and producing digital analytics reports to enhance NWLC's outreach efforts.

AdvocacyEmploymentHealth Care

Responsibilities

Help implement our email program, including drafting, preparing, and coding daily e-mail blasts, action alerts, donation forms, and other features in NWLC’s e-CRM, as well as managing imports/exports, queries, and constituent record maintenance and inquiries

Manage NWLC’s SMS program, including drafting, coding, testing, and reporting on SMS messages, as well as leading strategy to grow and expand the program

Prepare metrics from a variety of online sources to produce regular digital analytics reports and make strategic recommendations based on those reports

Help maintain NWLC’s website and blog, using WordPress, including designing landing pages, ensuring accessibility, updating images and tags, and uploading content

Manage website development projects, including developing and building new landing pages

Contribute to content decisions for our website, email, blog, and social media channels, including working with Communications staff and program teams to determine the best way to package information and present it to NWLC’s audiences

Troubleshoot other web/email technical issues as needed

Qualification

Digital communicationsEmail advocacyE-CRM experienceWordPressBasic HTMLAnalytical approachRapid responseWriting skillsCommunication skillsAttention to detail

Required

Two years of professional experience, especially in the digital communications field, preferably with an emphasis on email advocacy and writing

Strong writing skills and experience writing across platforms (especially email) and for diverse audiences

Fluency in MS Office programs, including Excel

Experience with e-CRMs (such as EveryAction, Salsa, Action Network, or Blue State Digital), and the ability to pick up new technology and platforms is highly desired

Experience in WordPress (or similar a CMS) and basic HTML skills

A strong eye for detail, including proofreading skills, and a thoughtful, analytical approach to managing complex tasks

Excellent communication skills

Ability to act quickly and effectively in rapid response environments

Demonstrated commitment to working on gender and racial equity and centering communities of color