Kendo Brands, Inc. · 1 month ago
Director, North America Influencer Marketing - Fenty
San Francisco, CA
Full-time
Hybrid
Director/Executive
$164K/yr - $205K/yr
10+ years expKendo Brands, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH. The Director, North America Influencer Marketing will develop and oversee Fenty's influencer programs across various beauty brands, driving brand equity and consumer connection through strategic influencer partnerships.
Consumer GoodsE-CommerceFashionLifestyleRetailWeb Design
Responsibilities
Drive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales
Define and lead Fenty Beauty’s NA influencer marketing plan, communicate strategy and localized playbooks
Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trust
Partner with NA General Manager to understand NA investment strategy/priorities
Partner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
Partner with retail marketing teams to understand key launch, promotion and selling periods
Work closely with NA ecommerce team to develop and execute best in class social commerce plans
Partner closely with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
Execute influencer and product seeding campaigns in accordance with agreed upon strategy
Work with global comms on primary and secondary KPI's for all campaigns/executions
Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders
Leverage learnings to influence go forward strategic plans across all pillars of influencer marketing
Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs
Manage department budgets and ensure all department spend is aligned with team forecasts
Manage and negotiate celebrity/ambassador contract negotiations and execution
Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a ‘test and learn’ approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business
Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
Coach and train the team on influencer selection, negotiations, delinquency, and engagement
Drive creative ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers
Qualification
Required
10+ years' experience in Marketing, PR, or Sales with a minimum of 4 years working directly in Influencer Marketing
Passionate about the beauty industry, building relationships and connecting with people
Demonstrable influencer marketing experience and relationships with agency or talent
Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes
Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success
Highly collaborative and team-orientated persona with demonstrable relationship management skills – able to inspire and champion influencer marketing programs internally
Proactive with a start-up mind-set and able to excel in a fast-paced environment
Analytical approach and strong eye for business – comfortable interpreting and working with performance data
Experience leading and managing a team
Strong understanding of contract negotiations and global governance strategies
Excellent written/verbal communications and negotiation skills
A deep understanding of the social media and influencer landscape through competitive research and industry expertise
Excellent time management and crisis management skills
Knowledgeable of trending in culture and beauty landscape
Innovative with a keen creative eye
Benefits
Annual bonus
Comprehensive benefits package including: medical, dental and vision insurance
Flex paid time off program
Parental leave
Employee discount/perks
Retirement plan with employer contributions
Summer Fridays
Opportunity to work from anywhere for two weeks during the calendar year
December wellness/shutdown week for applicable positions
Company
Kendo Brands, Inc.
Kendo is the small but mighty force behind your favorite beauty products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kristin Walcott
Chief Executive Officer
Sapna Parikh
Chief Digital Officer, SVP (Fenty Beauty/Skin, Ole Henriksen, KVD Beauty,)
Recent News
2023-12-22
Company data provided by crunchbase