Uber · 1 day ago
Performance Marketing Manager, SEM + Bidding
United States
Full-time
Remote
Mid Level
$135K/yr - $150K/yr
3+ years expUber is seeking a proactive Performance Marketing Manager to support and grow their global paid marketing programs. The role involves developing and optimizing SEM and Shopping bidding strategies across platforms like Google Ads and Microsoft Ads, while collaborating with cross-functional teams to ensure alignment with business goals.
LogisticsMobile AppsRide SharingSoftwareTransportation
Responsibilities
Develop, execute, and refine automated and manual bidding strategies across Google Ads, Microsoft Ads, and other paid search platforms SEM + PLAs
Leverage smart bidding, portfolio strategies, and bid adjustments to maximize ROAS, CPA efficiency, or other KPIs
Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
Implement and manage tracking pixels, tags, and data integrations (Google Tag Manager, Floodlight, GA4, Adobe Analytics, etc.)
Collaborate with engineering and analytics teams to ensure data pipelines are accurate and shareable across platforms
Establish standardized data-sharing frameworks with stakeholders to drive transparency and unified performance measurement
Build dashboards and reporting systems (Excel, Looker Studio, Tableau, PowerBI) for real-time SEM insights
Deliver actionable insights and recommendations to leadership on spend allocation, funnel bottlenecks, and growth opportunities
Build scripts to automate manual tasks
Qualification
Required
Bachelor's Degree in Marketing or an allied field
3+ years of hands-on SEM campaign management with a focus on bidding strategies and performance optimization
Preferred
Strong track record of improving funnel performance and driving measurable ROI
Advanced knowledge of conversion tracking setup (Google Tag Manager, GA4, Floodlight, etc.)
Strong Excel/Sheets skills (pivot tables, advanced formulas, automation scripts preferred)
Experience with SQL or data querying is a plus
Ability to analyze large datasets, identify trends, and translate findings into actionable insights
Strong understanding of attribution models (last-click, data-driven, multi-touch)
Familiarity with A/B testing frameworks and statistical significance
Experience supporting global campaigns
Demonstrated ability to manage projects and campaigns independently with minimal oversight
Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction
Highly organized with strong attention to detail, and a bias for action
Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred
Benefits
Eligible to participate in Uber's bonus program
May be offered an equity award & other types of comp
Eligible for various benefits
Company
Uber
Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.
10001+ employees
H1B Sponsorship
Uber has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (830)
2024 (796)
2023 (684)
2022 (954)
2021 (750)
2020 (638)
Funding
Current Stage
Public CompanyTotal Funding
$35.56BKey Investors
William AckmanPayPalToyota Motor
2025-09-08Post Ipo Debt· $2.25B
2025-05-13Post Ipo Debt· $1B
2025-01-01Post Ipo Equity· $2.3B
Leadership Team
Dara Khosrowshahi
CEO
Prashanth Mahendra -Rajah
Chief Financial Officer
Recent News
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2026-01-11
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Indian Express
2026-01-11
Company data provided by crunchbase