San Francisco Bay University · 1 day ago
Director of Communications & Marketing
Fremont, CA
Full-time
Hybrid
Director/Executive
7+ years expSan Francisco Bay University (SFBU) is a nonprofit, WASC-accredited university located in the heart of Silicon Valley. The Director of Communications & Marketing serves as the strategic architect of SFBU’s institutional communications, brand strategy, and marketing initiatives, responsible for developing a unified communications framework that enhances stakeholder engagement and measures impact.
EducationHigher Education
Responsibilities
Develop and execute an integrated communications and marketing strategy aligned with SFBU’s mission and Strategic Plan
Serve as the chief brand steward, defining the institutional voice and ensuring consistency across all touchpoints
Provide strategic counsel to university leadership on communications, positioning, and stakeholder engagement
Lead crisis communications readiness, rapid response, and issue management protocols
Champion innovation in storytelling and digital engagement to raise SFBU’s profile
Lead the creation of cohesive messaging for media, internal communications, and external relations
Cultivate relationships with journalists, thought leaders, and community partners to secure positive visibility for SFBU
Oversee press releases, media kits, and editorial strategy to highlight institutional milestones, research, and leadership
Manage internal channels such as the Bayhawk Bulletin, intranet, and leadership communications to promote transparency and engagement
Oversee all institutional marketing (excluding recruitment marketing) — including content, creative direction, and campaigns
Ensure brand standards and identity guidelines are upheld across all internal and external communications
Manage the university website, digital storytelling, and social media ecosystem, optimizing for reach, relevance, and user experience
Coordinate with Enrollment Management to align brand and messaging with student recruitment and retention efforts
Direct the in-house communications core (internal comms, brand governance, editorial, and analytics)
Manage external agencies and creative partners for design, digital, media, and production
Establish and track KPIs and performance dashboards for visibility, engagement, and ROI
Ensure cross-functional collaboration across Advancement, Enrollment, Academics, and Student Affairs
Implement systems for measuring communications performance and audience sentiment
Integrate data into decision-making for marketing investments and campaign optimization
Conduct periodic communications audits to assess effectiveness and identify improvement opportunities
Build and mentor a high-performing communications team committed to creativity, agility, and accountability
Manage budget, vendor relationships, and contracts with transparency and fiscal discipline
Foster an inclusive and collaborative culture where innovation and equity drive outcomes
Qualification
Required
Bachelor's degree in communications, marketing, public relations, or a related field (Master's preferred)
Minimum 7–10 years of progressively responsible experience in communications or marketing, including 3+ years in a leadership role
Proven success managing a hybrid in-house and agency model with accountability for outcomes
Strong track record in strategic communications, media relations, internal communications, and brand governance
Advanced writing, editing, and presentation skills
Demonstrated experience managing crisis or executive communications
Data fluency — experience using analytics and dashboards to inform strategy and measure results
Deep commitment to diversity, equity, inclusion, and social justice in communications practice
Preferred
Experience in higher education, public sector, or mission-driven organizations
Proficiency with marketing technology platforms (CRM, analytics, SEO, automation)
Experience managing multimillion-dollar communications portfolios and contracts
Familiarity with Silicon Valley's business, innovation, and social impact landscape
Company
San Francisco Bay University
Provide quality higher education in the field of Business Administration, Computer Science, & Electrical Engineering
51-200 employees
Funding
Current Stage
Growth StageRecent News
Seattle TechFlash
2025-09-12
Company data provided by crunchbase