Red Bull · 2 weeks ago
Manager, Advertising
Santa Monica, CA
Full-time
Onsite
Mid Level
$85K/yr - $128K/yr
3+ years expRed Bull is a dynamic company known for its innovative marketing strategies, and they are seeking an Advertising Manager to assist in driving the strategic direction of their advertising campaigns. This role involves creating engaging campaigns and collaborating with various teams to enhance brand relevance among consumers.
Food and BeverageWholesale
No H1B
Responsibilities
Develop an integrated media strategy for local advertising campaigns by working closely with agency partners
This includes Media Strategy and Planning across Programmatic, Social Media, Search, and Out-Of-Home (OOH) platforms to create insightful, effective, and efficient plans that align with objectives
Ensure all media plans are optimized to achieve goals around reach, awareness, impact, and audience engagement with Red Bull's target demographic, as well as overarching marketing objectives
Collaborate cross-functionally to integrate Paid, Owned, and Earned media efforts seamlessly
Coordinate with Consumer Insights teams to develop robust campaign measurement plans
Successfully manage key advertising campaigns through project management while ensuring on-time, on-budget execution of all programs
Oversee the launch, ongoing maintenance, and closure of campaigns
Take responsibility for managing the overall campaign lifecycle timeline, including timelines created by third parties such as agencies
Ensure the development of comprehensive, strategic, and insightful campaign briefs that inspire outstanding advertising campaigns
Continuously analyze audience data, consumer insights, activation details, past campaign learnings, and best practices to improve and refine campaign briefs
Support the ideation process for building the annual Advertising Business Plan
Work closely with the Media Team to monitor and optimize campaign performance in real time
Lead the creation and dissemination of detailed campaign reports that outline results, lessons learned, and best practices
Constantly evaluate and analyze the effectiveness of campaigns and programs to refine strategies for future initiatives
Drive the implementation of creative-specific Brand Studies to measure growth and evolution within key campaigns
Ensure compliance with data integration and relevant regulations during campaign execution
Collaborate internally with key Sales and Marketing functions to craft holistic marketing programs that align with national Red Bull priorities and focus on specific products, occasions, or consumer activations
Partner with media and eCommerce teams to develop a comprehensive advertising investment strategy for Amazon.com that supports lower funnel marketing metrics such as purchase conversion and customer loyalty
Manage the media agency in developing media strategies that effectively achieve objectives
Assist the Senior Director of Advertising with annual media planning and reviews
Aid the Senior Director of Advertising in conducting the annual evaluation of the media agency
Responsible for motivating the team to develop and/or source all creative materials required to ensure timely and strategic campaign launches
Accountable for managing the creative development process across various channels, including Social Media, WebTV, Digital Display, SEM, TV, Out-of-Home (OOH), and Radio advertising
Ensure that all creative outputs align with established brand standards
Review all creative work through the mandatory legal process to ensure proper ATL clearance is achieved
Conduct quality assurance (QA) checks and proofread all assets for accuracy and consistency
Serve as the strategic point of contact (POC) for all creative agency partners
Oversee the facilitation of the creative review and approval process from initial concept development through production, trafficking, and final launch
Inspire and guide teams to reimagine the creative development process by identifying gaps and opportunities within current efforts, while assessing and showcasing creative examples to continually elevate consumer-facing communications
Ensure comprehensive and accurate budget management and tracking throughout the concepting and production phases
Lead ongoing collaboration with stakeholders across departments throughout the campaign process, including briefing, creative development, launch, optimization, results analysis, and key learnings
Gather strategic input from relevant cross-departmental stakeholders such as Brand, Sports, Culture, Media House, and Shopper Marketing
Foster a collaborative and professional working relationship with all agency partners
Consistently monitor industry trends and competitive activities to ensure we remain at the forefront and can incorporate innovative thinking into our campaigns
Continuously advocate for innovation from agencies, emphasizing emerging technologies, new creative formats, and beta opportunities
Establish the objectives, key results, processes, timelines, required resources, and workflows necessary to ensure the team functions at a high level
Ensure that Advertising Specialists develop campaigns that are aligned with business priorities and driven by consumer insights while maintaining brand consistency and adhering to brand standards
Motivate Advertising Specialists to execute their campaigns effectively, encouraging them to meet and exceed their goals
Provide ongoing mentorship and coaching to support their professional growth and development. Cultivate a high-performing, creative, and results-driven team culture
Qualification
Required
3+ years of marketing experience, preferably with an advertising agency or a lifestyle brand
Fluency in English is required; additional language skills are considered an advantage
A bachelor's degree is mandatory
Proven success in developing innovative and creative campaigns that engage and inspire consumers
Excellent communication skills, including written, verbal, and presentation abilities
Strong analytical skills, particularly in understanding emerging digital landscapes
Exceptional attention to detail
Solid strategic thinking abilities, with the capacity to anticipate trends and transform insights into actionable strategies
Expertise in planning, prioritizing, managing, and executing projects effectively
An entrepreneurial mindset, characterized by a proactive 'can-do' attitude, continuous learning, and application of best practices
Ability to inspire, lead, and develop a team while working collaboratively within one
A creative and innovative thinker
Proven ability to work under pressure and meet strict deadlines
Commitment to embodying and representing the Red Bull brand
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
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