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Esri · 14 hours ago

Sr. Industry Marketing Manager – State and Local Government

Redlands, CA

Full-time

Hybrid

Mid, Senior Level

$83K/yr - $135K/yr

5+ years exp

Esri is a company focused on creating positive global change through GIS technology, and they are seeking a Senior Industry Marketing Manager to develop and execute strategic marketing campaigns for the state and local government market. The role involves market research, content creation, event management, and collaboration with various stakeholders to enhance Esri's presence and community engagement in this sector.

3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware

Culture & Values

No H1B

Responsibilities

Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches

Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more

Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community

Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges

Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics

Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics

Customer Engagement: Build relationships with Esri customers to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media

Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets

Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers

Qualification

Marketing experienceCampaign managementCRM knowledgeContent creationEvent managementProject managementProblem resolutionGISGovernment structuresVerbal communicationWriting skillsCreative thinkingOrganizational skills

Required

5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries

Established knowledge of marketing principles, campaign management, and process improvement

Excellent verbal communication and writing skills for internal and external audiences

Highly organized, self-motivated, and able to manage multiple priorities and deadlines

Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes

Strong decision making, problem resolution, and creative thinking skills

Must be able to travel up to 20% during peak marketing periods

Bachelor's degree in marketing, business or related field

Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S