Metalab · 3 months ago
Principal Brand Designer
United States
Full-time
Remote
Senior Level, Lead/Staff
7+ years expMetalab is a design company that creates beloved products for startups and global enterprises. As a Principal Brand Designer, you will lead the brand design process, set the creative vision for brands, and collaborate with teams to enhance user experiences and drive business impact.
AndroidAppsConsultingCreative AgencyiOSMobileProduct DesignProfessional ServicesUX DesignWeb Development
Responsibilities
Lead the brand design process from concept to execution, setting the creative and strategic vision for brands
Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses
Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process
Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences
Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients
Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams
Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences
Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process
Qualification
Required
7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments
Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials
Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups
Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback
Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization
A passion for storytelling and the ability to create narratives that drive brand engagement
Comfortable leading workshops, brand exercises, and sprints with both internal and external teams
A deep understanding of product design principles and how brand design integrates with digital experiences
Preferred
Experience in motion, 3D, or interactive design to enhance brand expression
Strong writing skills—whether it's creative copy, brand guidelines, or strategic positioning
Company
Metalab
MetaLab is the team behind the interfaces that billions of people click, tap, pinch, and zoom every day.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Elexa McMahon
Director, People Operations
Sara Vienna
Chief Design Officer
Company data provided by crunchbase