Affinity.co · 2 months ago
Manager, GTM Applications
Austin, TX
Full-time
Onsite
Mid, Senior Level
$91K/yr - $153K/yr
5+ years expAffinity is a company focused on empowering dealmakers through their Relationship Intelligence platform. They are seeking a Manager of GTM Applications to optimize their go-to-market systems across Marketing, Sales, and Customer Success, overseeing Salesforce and managing integrations to drive revenue growth.
AnalyticsArtificial Intelligence (AI)Business DevelopmentBusiness IntelligenceContact ManagementCRMEnterprise SoftwareLead Generation
Responsibilities
Serve as the primary owner of Salesforce and all connected GTM applications (e.g., CPQ, marketing automation, CS platforms, data enrichment, sales engagement, etc.)
Ensure systems are integrated, stable, and aligned with business objectives
Manage Internal Development Process, leading sprint planning, backlog prioritization, and requirements gathering in partnership with RevOps and GTM stakeholders
Translate GTM strategy into system requirements and development roadmaps
Define standards for documentation, QA, release management, and change control
Partner cross-functionally with Sales Ops, CS Ops, and Marketing Ops leaders to align system improvements with GTM initiatives
Establish best practices for data governance, hygiene, and integrations
Monitor system performance, adoption, and compliance with internal controls
Continuously evaluate new GTM technologies and integration opportunities
Drive automation, workflow optimization, and scalability across our tech stack
Manage and mentor our Salesforce Admin
Qualification
Required
5+ years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment
Strong understanding of GTM processes across Sales, Marketing, and Customer Success
Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities
Hands-on expertise with Salesforce CRM (Admin/Developer certifications a plus)
Familiarity with key GTM systems such as Salesforce, MAPs, Outreach, Gainsight, CPQ tools, or similar
Proven ability to manage technical staff (admins, developers, contractors) and coordinate cross-functional projects
Strong analytical skills, with the ability to translate business needs into scalable system solutions
Excellent communication skills with the ability to partner across GTM and IT
Benefits
Health Benefits: We cover your medical, dental, and vision insurance premiums with comprehensive PPO, HDHP and HMO options (in CA), and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer a 401(k) plan to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
Company
Affinity.co
Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster.
201-500 employees
H1B Sponsorship
Affinity.co has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Growth StageTotal Funding
$120MKey Investors
Menlo Ventures8VCPear VC
2021-09-09Series C· $80M
2019-02-13Series B· $26.5M
2018-03-01Series Unknown
Leadership Team
Ken Fine
CEO
Ray Zhou
Co-Founder, Board Director
Recent News
2025-11-26
Startup Daily
2025-11-03
Company data provided by crunchbase