Uphold · 2 weeks ago
Director, Enterprise Marketing
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $170K/yr
8+ years expUphold is a fast-growing fintech company on a mission to accelerate access to blockchain technologies for people and companies worldwide. The Director, Enterprise Marketing will support the sales and communications efforts for the Enterprise business by developing marketing strategies, driving lead generation, and collaborating with the sales and executive teams.
BitcoinBlockchainCryptocurrencyDebit CardsFinancial ServicesFinTechTrading Platform
Responsibilities
Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process
Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives
Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth
Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert
Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor
Create and lead an analyst relations program to include Uphold in key published papers and analyses
Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support
Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities
Define and strengthen the company's B2B brand identity
Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company
Qualification
Required
8+ years in business marketing (i.e., B2B Marketing)
Industry experience in crypto, blockchain
Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth
Excellent analytical thinking and problem-solving abilities
Exceptional communication and presentation skills
In-depth knowledge of marketing trends, best practices, and emerging technologies
Proficiency in marketing analytics and data-driven decision-making
Strong project management and organizational skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
Collaborative mindset and the ability to work effectively with cross-functional teams
Bachelor's degree in marketing, business, or a related field
Preferred
A master's degree is preferred
Benefits
Bonus
Benefits
Unlimited PTO
401K
Lunch provided for all in office employees along with an assortment of complimentary snacks and beverages
Company
Uphold
Uphold’s technology enables individuals and businesses to invest, exchange, spend and transfer currencies, commodities, equities, and more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$74.9MKey Investors
Hard YakaVenovate
2019-01-01Series C· $50.6M
2017-01-01Seed· $2.6M
2014-12-09Series B· $16.7M
Leadership Team
J.P. Thieriot
CEO
Robin O'Connell
CEO, Enterprise at Uphold, Inc.
Recent News
2025-11-11
2025-10-31
2025-10-31
Company data provided by crunchbase