AAA Western and Central New York · 4 weeks ago
Salesforce Product Owner (Hybrid)
Williamsville, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $145K/yrAAA Western and Central New York is dedicated to providing high-quality services to its members. The Salesforce Product Owner will engage with stakeholders to ensure Salesforce solutions meet business needs, manage system performance, and develop a product vision that enhances member experiences.
Consumer Services
Responsibilities
Collaborate with executive sponsors and leaders across Membership, Insurance, Automotive, Travel and Marketing to ensure Salesforce solutions meet diverse business needs
Serve as the voice of the user, balancing competing priorities and resolving conflicts to drive consensus
Lead user adoption and change management initiatives, including education, training, rollout planning, and post-implementation reviews
Define and track key performance indicators (KPIs) and return on investment (ROI), delivering dashboards and insights that connect technology outcomes to business goals
Lead the Stakeholder Working Committee to gather requirements, identify pain points, and translate business needs into actionable product features
Oversee continuous improvement efforts, evaluating the performance of Salesforce programs and identifying opportunities for innovation and optimization
Manage and prioritize the product backlog, collaborating with business analysts, sales analysts, UX, and technical teams to ensure user stories and acceptance criteria are well-defined and delivered
Champion agile delivery by facilitating sprint planning, promoting iterative development, and fostering a test-and-learn culture
Partner with the Sales Analyst team and business stakeholders to leverage Salesforce data for actionable insights into customer behavior, sales trends, and campaign performance
Partner with key stakeholders to design customer journeys and enable personalization, segmentation and real-time engagement using Salesforce data
Monitor platform usage, identify underutilized features, and optimize license investments
Develop and articulate a clear product vision and multi-year roadmap for Salesforce, ensuring alignment with enterprise strategy and stakeholder priorities
Facilitate the Executive Steering Committee to secure executive alignment and resource prioritization for Salesforce initiatives
Ensure that roadmap initiatives enhance the end-to-end member experience and streamline internal workflows
Integrating Salesforce with customer-facing platforms (e.g. websites, apps, support portals)
Advance Salesforce capabilities to deepen customer understanding and streamline sales processes, enhancing cross-selling effectiveness and driving revenue growth
Act as the primary business partner and liaison with Salesforce, ensuring a productive and collaborative relationship
Qualification
Required
Deep understanding of the Salesforce ecosystem
Strong prioritization and decision-making skills
Strategic thinking and business acumen
Exceptional communication, collaboration and stakeholder management skills. Ability to effectively communicate with both technical teams and business stakeholders
Advanced analytical skills to assess customer and associate needs, as well as market trends
Adaptability to evolving Salesforce features and releases, with the ability to balance rapid change against organizational stability
Benefits
Medical, Dental, Life and AD&D Insurance
Flexible work schedules
Pre-Tax & Roth 401(k) plan with company match
Health Spending Accounts with company contribution & Flexible Spending Accounts
Company Paid Short-term & Long-term disability
Paid time off
Tuition reimbursement & company-paid training programs
FREE AAA membership & travel / product discounts
Paid Volunteer Time Off
Company
AAA Western and Central New York
We are an iconic American organization that’s been around since before you can remember.
Founded in 1900
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tony Spada
President and CEO
Adam Winkworth, MBA, SHRM-CP, FPC
Senior Human Resources Business Partner
Company data provided by crunchbase