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Octopus Deploy · 3 months ago

Assoc. Design Director - Product Growth

United States

Full-time

Remote

Director/Executive

12+ years exp

Octopus Deploy is a profitable scale-up that empowers software teams to deliver value through Continuous Delivery solutions. They are looking for a Design Director to lead the evolution of their product growth experience, guiding a team of designers and connecting design quality directly to business impact.

Developer APIsDeveloper ToolsDevOpsProductivity ToolsSoftware

Responsibilities

Develop a clear experience vision for customer onboarding, activation, adoption, and renewals, balancing fast paths to value with deep educational moments

Champion design for both Free and Enterprise tiers, ensuring frictionless evaluation, guided learning, and meaningful activation journeys

Lead product design across the Product Growth domain, supporting and developing a growing team of Product Designers

Act as a player-coach, working closely with your team while shaping the broader design strategy, and diving in to work in the details on specific initiatives

Build an opinionated view on how we onboard and educate customers through our product experience, contributing this perspective across Octopus Design to improve how we educate customers on new concepts, features & mental models

Establish experimentation guardrails for the customer experience that balance rapid learning with user trust and continuity

Partner with Product, Engineering, and Marketing peers to connect experience design to revenue metrics, identifying levers that drive conversion, retention, and expansion

Represent design in the Product Growth leadership group, bringing the voice of the customer and the bar for quality into business and strategy discussions

Collaborate cross-functionally with Sales, Customer Success, and Marketing to ensure onboarding, education, and renewals form a coherent, connected experience

Inspire through storytelling, crafting narratives that link design, learning, and customer success to business outcomes

Qualification

Product design experienceLeadership in SaaS growthJourney mappingPrototypingCustomer researchMentoring designersSystems mindsetCross-functional collaborationStorytelling

Required

Has 12+ years of product design experience, including leadership within product-led or SaaS growth environments

Brings a strong toolkit as a design practitioner, with skills in journey mapping, vision casting, prototyping, customer research & other sense-making artefacts that articulate our customer experience

Has shaped experiences for onboarding, activation, or lifecycle journeys, ideally in complex, technical or developer-facing products

Understands how to balance experience excellence with commercial outcomes, translating design improvements into measurable business impact

Brings a systems mindset, connecting product education, marketing, and in-product experiences into a unified growth loop

Thrives in cross-functional spaces, aligning execs, peers, and teams across Product, Engineering, Marketing, and Sales

Has proven experience mentoring and growing designers, fostering both craft excellence and strategic thinking

Communicates with clarity, influence, and storytelling, connecting day-to-day design decisions to the bigger vision