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Illumina · 2 weeks ago

Staff Marketing Event Systems Analyst

San Diego, CA

Full-time

Onsite

Senior Level, Lead/Staff

$90K/yr - $135K/yr

8+ years exp

Illumina is expanding access to genomic technology to realize health equity for billions of people around the world. The Sr. Marketing Event Systems Analyst will support various event and webinar management platforms, acting as a technology subject matter expert and managing platform enhancements to drive best practice usage and meet business objectives.

BiotechnologyGeneticsHealth CareMedical

No H1B

Responsibilities

You are passionate about technology who can dive into the details, creative in coming up with new solutions and able to execute on delivering on those solutions

You have a good understanding of multiple technologies in the event and webinar management space (i.e. Cvent, ON24, Lead Liaison, etc)

Understand the end-to-end functional capability across the technologies (i.e. Cvent, ON24, Lead Liaison, etc)

Manage onboarding of new users across multiple marketing platforms (i.e. webinar, event management, and lead capture tools)

Applies knowledge and understanding of technology to provide solutions in creative and effective ways

Knowledge of end-to-end marketing processes including campaign creation, lead generation, lead scoring, and qualification

Leads cross functional meetings with regional field teams to understand business objectives and opportunities within the technology

Aligns with leadership on the technology vision and ties back to the technology roadmap

You are organized, collaborative, and structured approach to managing project ambiguity, complexity, and interdependencies across global systems and teams

Manage marketing project enhancements, upgrades or new implementations in partnership with GIS. Product owner manages all of the functional components of projects: collaborating with the business to understand requirements, articulate business requirement to GIS partner for enhancement request, and deliver documentation and training strategy to users

Document and maintain marketing technology processes and procedures

Excellent communication and project management skills, have the ability to manage multiple project timelines and expectations

Build positive relationships with business partners, development partners and peers on other multi-functional teams such as Marketing, Sales, Service, GIS and Field Marketing

Qualification

Cvent administrationON24 administrationEvent lead managementSalesforceMarketing technology processesAnalytical skillsProject managementCommunication skillsInterpersonal skillsProblem solving

Required

Typically requires a minimum of 8 years of related experience with a Bachelor's degree

3-4+ years Cvent administration experience

3-4+ years ON24 administration experience

3-4+ years Event lead management systems experience

2-4+ years Salesforce experience

Able to work with accuracy and attention to detail required

Proactive, creative person with analytical, problem solving, interpersonal, and communication skills with the ability to adapt to changes and be open to new ideas

Uses evaluation, judgment, and interpretation to select best course of action

Demonstrated strong written and verbal communication and interpersonal skills

Self-motivated and know when to seek guidance

Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant