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Agia Solutions · 2 months ago

AVP Partner Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

AGIA INC is an established but growing insurance and benefits marketing partner. The AVP Partner Marketing will oversee partner marketing strategies, drive insurance program growth, and lead a high-performing marketing team to execute integrated campaigns across various channels.

Artificial Intelligence (AI)Information TechnologyMachine Learning

Responsibilities

Lead, develop, and inspire a high-performing, customer-centric partner marketing team, fostering collaboration, innovation, accountability, and a progress-over-perfection mindset

Own revenue-focused partner marketing strategy and execution, leading partner marketing teams to execute integrated campaigns across owned and partner-owned channels, modernize B2C/B2B marketing, launch and optimize client service models, expand product adoption within client membership, and defining partner marketing creative direction

Build strong cross-functional partnerships with marketing peers to drive efficiency, develop testing strategies, optimize product positioning, match loyalty cross-sell/up-sell strategy to client goals, and integrate proven digital tactics into partner strategies

Drive stakeholder engagement by collaborating closely with affinity partners to design strategic campaigns that drive their growth while advancing company objectives. Serve as a trusted advisor to internal and external stakeholders, providing marketing expertise, creative direction, and data-based insights to strengthen and advance long-term relationships. Cultivate alignment with Growth and Account Development teams, fostering a culture of collaboration and consultation

Champion a data-driven approach by optimizing partner marketing KPIs, driving informed decision-making, analyzing campaign performance for continuous improvement, and refining segmentation, targeting, and personalization with insights fed back into product marketing and persona development

Perform other functions and special projects as assigned

Qualification

Partner marketingB2B strategiesB2C strategiesMarketing automationCRM toolsAnalytics toolsRelationship managementManagement principlesDirect mail marketingOmni-channel marketingCommunication skills

Required

Bachelor's degree or higher (Business, Marketing, Communications, or related field preferred)

10+ years of leading high performing marketing, at least 5+ years of experience leading a partner marketing function within insurance, financial services, or another highly regulated industry

Advanced knowledge of partner marketing

Advanced knowledge of B2B and B2C strategies

Knowledge of management principles and best practices

Knowledge of marketing automation, CRM and analytics, tools

Knowledge of direct mail and omni-channel marketing

Exceptional relationship management and communication skills, with the ability to influence at the executive level (both internally and externally)