Qualtrics · 21 hours ago
Principal Analyst, ICP and Market Strategy
Seattle, WA
Full-time
Hybrid
Senior Level, Lead/Staff
$133K/yr - $191K/yr
7+ years expQualtrics is a leader in Experience Management, serving over 18K clients globally. The Principal Analyst will define and refine ideal customer profiles to enhance sales, marketing, and product strategies through data-driven insights.
ConsumerData IntegrationMarket ResearchSaaS
Responsibilities
Define and continuously refine Qualtrics’ Ideal Customer Profiles and buyer personas based on data from market research, CRM, sales, and product usage
Drive improvements to account and lead scoring models by partnering with marketing operations and revenue operations, optimizing pipeline quality and progression
Act as the central point of contact for ICP insights — regularly communicating updates and training across sales, marketing, product, and customer success teams
Monitor key metrics related to ICP performance including lead quality, conversion rates, and customer lifetime value, identifying gaps and adjustment opportunities
Conduct primary market research and track industry trends to ensure ICPs and buyer personas evolve with shifting customer needs and competitive landscape
Continuously seek and implement process improvements to enhance how ICPs and buyer personas are defined, managed, and applied
Qualification
Required
Proven success defining and managing ideal customer profiles or buyer personas in a B2B SaaS context
Strong track record of turning data from CRM and marketing automation systems (e.g., Salesforce, Marketo) into actionable sales and marketing strategies
Experience working cross-functionally, influencing without direct authority across sales, marketing, product, and customer success teams
Demonstrated ability to analyze customer behavior and market trends to shape go-to-market strategies
7+ years of relevant experience in product marketing, market analysis, sales operations, or related roles
Bachelor's degree in Business, Marketing or similar field, with preferred advanced business education a plus
Benefits
Comprehensive health, dental, and vision insurance plans.
Generous PTO and flexible work policies promoting work-life balance.
Employee stock purchase plan and 401(k) matching for long-term investment.
Access to ongoing learning programs including mentorship and training workshops.
Qualtrics Experience Pass: dedicated time and resources to learn and grow your skills.
Company
Qualtrics
Qualtrics is a single system of record for all experience data, managing customer, product, employee, and brand experiences on one platform.
5001-10000 employees
H1B Sponsorship
Qualtrics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (61)
2023 (53)
2022 (111)
2021 (86)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2023-06-28Private Equity
2023-06-28Debt Financing· $1B
2023-03-12Acquired
Leadership Team
Brian Stucki
President & COO
JoCee Porter
Software Engineer
Recent News
Fierce Healthcare
2025-12-22
Columbia West
2025-12-13
Company data provided by crunchbase