University of Virginia · 2 months ago
Public Relations Manager, Frank Batten School of Leadership and Public Policy
Charlottesville, VA
Full-time
Hybrid
Mid Level
$60K/yr - $70K/yr
3+ years expThe University of Virginia's Frank Batten School of Leadership and Public Policy is seeking a Public Relations Manager. This role is responsible for shaping and protecting the school's external voice through strategic storytelling and media relations, while enhancing the school's visibility and reputation among external audiences.
Higher Education
No H1B
Responsibilities
Coordinate all public relations activities and develop a media relations strategy for UVA Batten
Build and maintain strong relationships with media and press outlets
Manage media inquiries and interview requests
Develop story ideas and provide strategic recommendations for earned media, while personally writing and distributing press releases, op-eds, and external announcements
Monitor communications trends and proactively develop timely, relevant responses and content
Support crisis communications, issues management, and reputation safeguarding
Partner with faculty, students, and alumni to identify storytelling opportunities that raise the school’s profile
Manage end-to-end execution of Batten’s newsletters, including:
Batten Newsletter (biweekly)
Research and Insights Newsletter (2–3 times per year)
Ensure alignment of communications with UVA Batten’s mission, voice, and brand identity
Qualification
Required
Education: Bachelor's degree required
Experience: 3+ years of relevant experience in communications, media relations, or public affairs
Preferred
Experience with Meltwater and Salesforce software, including Marketing Cloud
Strong writing and editing skills, with proven ability to craft press materials and public statements
Meticulous approach to research, writing, and fact-checking to ensure all communications uphold the highest standards of accuracy and credibility
Ability to navigate complex or controversial subjects with nuance and sound judgment, ensuring content consistently reflects the Batten School's commitment to nonpartisan leadership and public good
Strong relationships with both local and national business and industry media outlets
Ability to balance strategic input with tactical execution
Experience in higher education, nonprofit, or mission-driven settings preferred
Benefits
This is an exempt-level, benefited position.
Learn more about UVA benefits.
Company
University of Virginia
The University of Virginia was founded in 1819 as the model for modern universities that has since been emulated all over the world.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Greg Fairchild
Dean and CEO, UVA|Northern Virginia
Luis Alvarez
President and CEO
Recent News
The Republic Reporter
2024-02-29
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