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Hearst Magazines · 3 months ago

Strategic Account Executive (Franchise)

301 Merritt 7, 1st Floor, Norwalk, CT, 06851, US

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Hearst Connecticut Media Group is a leading news organization in the state, seeking a Strategic Account Executive to develop and manage a sales pipeline while building new business relationships with franchises. The role involves promoting advertising solutions, executing sales tactics, and collaborating with other departments to meet customer expectations.

Media and EntertainmentPublishing

Responsibilities

Lead Generation: Prospect local medium to large sized businesses to show the value of our suite of digital media products from Native content, social media, display, CTV/OTT, programmatic, SEO/SEM to traditional advertising. You will generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. You will own the sales cycle and will have the support of your local Customer success team to aid in continued support post sale!

Product Expertise: Become an expert on our digital and traditional products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive

Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue

Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs

Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients’ businesses through multiple digital media channels

Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com

Qualification

B2B sales experienceSalesforceDigital advertising solutionsMarketing strategiesClient relationship managementPresentation skillsCommunication skillsInterpersonal skillsAdaptabilityGoal-oriented mindset