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Warner Music Group · 1 day ago

Vice President, Paid Media Strategy

Los Angeles, CA

Full-time

Onsite

Director/Executive

$150K/yr - $170K/yr

10+ years exp

Warner Music Group is a global collective of music makers and innovators, and they are seeking a Vice President of Paid Media Strategy to lead their global paid media efforts. This role involves setting the vision for paid media, overseeing strategic integration, and ensuring impactful execution across artist campaigns.

Digital EntertainmentMedia and EntertainmentMusic

Hiring Manager

Gregory Hambric

Responsibilities

Establish and develop the worldwide paid media structure that directs campaign strategizing, audience segmentation, and platform allocation in all regions

Collaborate with Finance and Marketing Analytics to track return on investment, improve budget allocation, and set up international media evaluation and attribution frameworks

Establish objectives and achievements for all paid and platform activities, including value baselines, performance benchmarks and OKR's

Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships

Design and be responsible for a hybrid in-house and offshore/nearshore structure to deliver ad operations cost-effectively and at scale

Lead, develop, and mentor senior media staff, including the Director of Platform Inventory and Paid Media Managers, ensuring alignment, innovation, and consistent execution globally

Be a visible, inclusive leader within WMG’s global marketing community, fostering mentorship, career development, and upskilling of paid media teams while promoting a globally-minded culture

Oversee the integration of paid media campaigns, including both platform-delivered value and direct GM spend, ensuring unified global impact

Partner with the SVP of Global Priorities to pace and manage the global paid media budget

Partner with Global Marketing peers (Creator, Direct-to-Fan, Playlisting) and analytics teams to ensure campaigns align with broader objectives and lifecycle strategies

Ensure compliance with platform policies, data privacy laws, and artist brand standards

Build and maintain senior-level relationships with platforms (e.g., Meta, YouTube, TikTok) to drive innovation, unlock new ad formats, and enhance value delivery

Act as a key strategic point of contact for platform partners, finding opportunities for additional inventory, editorial features, or co-marketing initiatives

Drive adoption of new tools, technologies, and ad formats to enhance campaign effectiveness

Refine global media operations and workflows to ensure consistent execution while allowing for local market adaptability

Lead adoption of emerging ad tech (e.g., AI-driven optimization, programmatic automation, creative AI) to maintain a competitive edge

Collaborate with Marketing Enablement and Marketing Intelligence teams to establish value approach, lead all aspects of vendor selection, and coordinate global tool improvement

Qualification

Paid media strategyDigital advertisingMedia buyingPerformance measurementStakeholder managementCross-functional leadershipCultural awarenessCommunication skillsCollaboration skillsMentorship

Required

10+ years in digital and paid media, including 3+ years leading senior teams and cross-functional groups across regions

Deep expertise in multi-channel paid media strategy (Meta, YouTube/Google, TikTok, DSPs, and emerging platforms) with strong knowledge of media buying, optimization, and performance measurement

Proven track record building and scaling global media operations within music, entertainment, or culturally driven consumer brands

Skilled at bridging high-level strategy with hands-on execution, leading both vision-setting and operational refinement

Experienced navigating complex matrix organizations across multiple time zones and markets

Exceptional communication, stakeholder management, and cross-cultural collaboration skills