Apply on Employer Site

Hearst Magazines · 3 months ago

Assistant Creative Services Director

3800 Hooper Avenue, Baltimore, MD, 21211, US

Full-time

Onsite

Lead/Staff, Director/Executive

$70K/yr - $80K/yr

5+ years exp

Hearst Magazines is seeking an innovative and dynamic Assistant Creative Services Director to join their team at WBAL-TV 11 in Baltimore. In this role, you will collaborate with the Creative Services Director to produce and execute impactful campaigns across multiple platforms, while mentoring a creative team and enhancing brand awareness.

Media and EntertainmentPublishing

Responsibilities

Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence

Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, proof of impact, and paid social media promotion

Produce elevated promotional campaigns for the Baltimore Ravens and Baltimore Orioles exclusive partnerships

Develop and execute innovative strategies to enhance brand awareness and grow market share

Inspire and mentor the creative team to produce best-in-market branding and promotional messaging

Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms

Oversee all facets of commercial production arm, Studio 11, from scheduling and coordination through execution. Collaborate with clients, sales managers, and account executives to develop messaging aligned to client goals

Manage station linear and digital inventory to maximize promotional impact and reach

Craft and execute targeted social media marketing campaigns designed to deepen audience engagement

Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours

Qualification

Video editingMotion designAdobe Premiere ProAdobe After EffectsAdobe PhotoshopBrand managementStrategic thinkingPassion for broadcastingLeadershipWriting skillsCollaboration

Required

Minimum of 5+ years of experience in marketing, promotion, or brand management within a broadcast TV station, cable network, or full-service production house

Strong strategic thinker with the ability to manage and execute creative, high-impact projects under tight deadlines

Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms

Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit

Expert-level technical proficiency in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop

Strong leadership capabilities with a positive attitude, high-quality production skills, and a collaborative mindset to work with personnel at all levels

Availability for on-call duties 24/7 in response to breaking news or emergency coverage needs

A passion for local broadcasting and storytelling, with a strong commitment to staying informed of breaking news locally and nationally

Valid driver's license (hire is contingent on good driving record)

Equivalent military training from Defense information School (DINFOS) and related military experience will be considered

In-person attendance is required