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Hearst Magazines · 5 months ago

Vice President, Audience Analytics

300 West 57th Street, New York, NY, 10019, US

Full-time

Onsite

Director/Executive

$260K/yr - $350K/yr

10+ years exp

Hearst Magazines is seeking a Vice President of Audience Analytics to blend advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. This role involves leading a high-performing team to develop data-driven audience strategies and guiding the organization’s transition to consumer-centric decision-making.

Media and EntertainmentPublishing

H1B Sponsor Likely

Responsibilities

Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives

Manage and grow a multidisciplinary team of data scientists, analysts, and researchers, fostering a culture of creativity, innovation, and accountability

Build and deploy machine learning models for persona development, segmentation, and behavioral prediction

Activate audience insights across departments, partnering with business unit Marketing, Product, and Ad Sales teams to drive personalization, targeting, and performance measurement

Oversee the integration of diverse data sources—including first-party, third-party, and behavioral data—to create a unified audience view

Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership

Identify enterprise-level whitespace opportunities and design research projects that inform content ideation, competitive strategy, and creative direction

Qualification

Data scienceAudience analyticsMachine learningB2C MarketingAd SalesPythonRSQLStorytellingCommunication skillsCross-functional leadership

Required

10–15+ years of experience in data science or audience analytics, with some consumer research experience, including at least 3 years in a senior leadership role

Proven experience applying advanced analytics and machine learning models to segment audiences and build predictive frameworks

Strong understanding of both B2C Marketing and Ad Sales environments, with the ability to influence across business units

Exceptional storytelling and communication skills; able to synthesize data and cultural signals into compelling strategic narratives

Experience leading cross-functional teams and large-scale insight initiatives

Proficiency with tools such as Python, R, SQL, and cloud platforms like AWS or BigQuery

Bachelor's degree required; Master's preferred in a relevant field (e.g., Data Science, Marketing Analytics)

Benefits

Medical

Dental

Vision

Disability

Life insurance

401(k)

Paid holidays

Paid time off

Employee assistance programs

And more.

Company

Hearst Magazines

Glassdoor3.6

Hearst Magazines is a Media Production house.

Founded in 2006

West New York, New Jersey, USA

1001-5000 employees

http://www.hearst.com/magazines

H1B Sponsorship

Hearst Magazines has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2023 (1)