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Hearst Magazines · 5 months ago

Director, Product Management Audience Development

300 West 57th Street, New York, NY, 10019, US

Full-time

Onsite

Director/Executive

$215K/yr - $250K/yr

8+ years exp

Hearst Magazines is a leading media company, and they are seeking a Director of Product Management for Audience Development. This role involves leading the audience development strategy, leveraging AI and machine learning to enhance audience segmentation, and collaborating with various teams to drive business results.

Media and EntertainmentPublishing

H1B Sponsor Likely

Responsibilities

Lead the audience development roadmap and strategy for Hearst Consumer Media at the enterprise level

Leverage AI and machine learning tools to develop personas and audience segmentation for key use cases

Collaborate with marketing, data science, and engineering teams to develop audience products that drive business results

Build frameworks to develop, test, and measure the impact of Hearst audience development initiatives

Work with engineering to manage execution, including providing guidance on planning, scoping, and execution details

Assess, integrate, and manage the technology and vendors required to develop and activate Hearst audience products

Project manage the deployment and activation of data technology solutions across systems, suppliers, and activation partners

Help define corporate data product roadmap across all of Hearst Consumer Media

Communicate effectively with stakeholders across Hearst and manage stakeholder business value across multiple business units

Qualification

Product ManagementAudience DevelopmentDigital MediaMarketing TechnologyData Clean RoomsCDPsDMPsGraduate Degree

Required

At least 8-10 years of experience in product management, product development, or analytics including consumer data, digital media, marketing technology, or ad tech

Proven baseline of analytics and product management skills, inclusive of requirements gathering, product specification, prioritization, and execution

Familiarity with publisher, advertiser, and marketer consumer data products

Experience developing audiences and personas for marketing or advertising use cases

Bachelor's degree; graduate degree preferred

Preferred

Experience with data clean rooms, CDPs, DMPs and other digital media SaaS solutions

Benefits

Medical

Dental

Vision

Disability

Life insurance

401(k)

Paid holidays

Paid time off

Employee assistance programs

And more

Company

Hearst Magazines

Glassdoor3.6

Hearst Magazines is a Media Production house.

Founded in 2006

West New York, New Jersey, USA

1001-5000 employees

http://www.hearst.com/magazines

H1B Sponsorship

Hearst Magazines has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2023 (1)