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Hearst Magazines · 4 months ago

Strategic Account Executive (Franchise)

500 South Broad Street, Meriden, CT, 06450, US

Full-time

Hybrid

Mid Level

4+ years exp

Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio. The Strategic Account Executive will develop and manage a sales pipeline, build new business relationships with franchises, and promote advertising solutions that meet clients' marketing needs.

Media and EntertainmentPublishing

Responsibilities

Prospect local medium to large sized businesses to show the value of our suite of digital media products from Native content, social media, display, CTV/OTT, programmatic, SEO/SEM to traditional advertising

Generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area

Own the sales cycle and will have the support of your local Customer success team to aid in continued support post sale!

Become an expert on our digital and traditional products/services

The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own!

Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue

Create engaging advertising solutions to solve clients’ business needs

Recommend new products and promotional opportunities to current clients and handle objections efficiently

Be a large part of the local business community and boosting your clients’ businesses through multiple digital media channels

Manage client pipeline and monthly revenue forecast in Salesforce.com

Qualification

B2B sales experienceSalesforceAdvertising solutionsDigital media productsPresentation skillsTrend-savvyInterpersonal skillsCommunication skillsGoal-oriented mindsetAdaptability