Earnest · 7 hours ago
Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $164K/yr
5+ years expEarnest is dedicated to making higher education accessible and affordable for everyone. The Lifecycle Marketing Manager will develop and execute lifecycle campaigns to drive conversion and acquisition of Earnest's financial products, while providing strategic insights and performance reports to senior leadership.
BankingConsumer LendingCreditFinancial ServicesFinTech
Responsibilities
Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing
Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts
Play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services
Be responsible for building out some of Earnest's most important initiatives across our consumer finance products
Focus on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth
Qualification
Required
5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
3+ years of experience developing lifecycle/CRM engagement programs
Experience in audience segmentation and targeting using database information and real-time event data
Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Preferred
Experience with Braze preferred
Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github
Benefits
Health, Dental, & Vision benefits plus savings plans
Mac computers + work-from-home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave
Company
Earnest
Earnest is a technology-lender that brings low-interest loans to high-potential people.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$316.3MKey Investors
Battery VenturesNew York Life InsuranceMaveron
2017-10-04Acquired
2017-03-31Series C· $20M
2015-11-17Series B· $75M
Leadership Team
Pamela Rice
Chief Technology Officer
Nick Norcross
Chief Product Officer
Recent News
2025-07-15
EdTech Breakthrough
2025-06-04
Company data provided by crunchbase