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IntegrateUp · 3 months ago

Rain Media: Director of Performance Marketing

United States

Full-time

Remote

Director/Executive

$150K/yr - $170K/yr

7+ years exp

IntegrateUp is looking for a data-driven, results-obsessed Director of Performance Marketing to lead their media buying team and scale new customer acquisition across all paid channels. The ideal candidate will manage a significant monthly ad budget and drive profitable growth through effective media buying execution and analytical rigor.

Staffing & Recruiting

Responsibilities

Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms

Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling

Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision

Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms

Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets

Expand into new paid channels and geographies, identifying scalable acquisition opportunities

Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI

Build a diversified media mix to mitigate platform risk and stabilize acquisition costs

Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs

Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability

Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context

Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support

Identify patterns in channel performance and audience behavior to guide strategic optimizations

Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms

Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests

Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation

Create alignment and velocity within the team through transparent communication and data-backed decision-making

Qualification

Digital performance marketingMedia buying leadershipDTC eCommerce experienceAd spend managementCohort analysisAttribution knowledgeChannel diversificationAd copywritingMetaTikTokGoogleYouTubeBingAppLovinShopifyTriple WhaleClickMagickClickUpSlackGoogle Workspace