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Greenpark · 3 months ago

Thailand SEO Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Greenpark is seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry. The role focuses on delivering comprehensive search audits, overseeing technical SEO, and driving conversion rate optimization initiatives while collaborating with local and regional teams.

Marketing & Advertising

Responsibilities

Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms

Deliver share-of-visibility analysis to benchmark performance against competitors

Perform content audit to identify gaps, cannibalization, and optimization opportunities

Package findings into actionable strategies with clear content and performance roadmaps

Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking

Identify and analyze keyword gaps across core categories and competitor benchmarks

Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals

Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect

Benchmark site performance against local and regional competitors to contextualize opportunities and risks

Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion)

Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance

Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup)

Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts

Monitor Google Search Console, GA4, and server logs for emerging risks (e.g., indexation drops, crawl budget inefficiencies)

Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency

Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic

Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points

Partner with developer team to test and implement CRO solutions (e.g., improved CTAs, experiments with touchpoints, landing page structures, content modules)

Partner with data team to ensure optimizations are problem-solving oriented and measurable

Provide ongoing keyword research and editorial guidance to ensure content relevance

Align editorial pipeline with search demand, seasonality, and business priorities

Create content optimization recommendation plans to improve organic page performance

Report monthly on SEO KPIs, content performance, and CRO outcomes

Qualification

SEO experienceTechnical SEOSearch auditsCRO implementationSEO tools proficiencyThai digital landscapeCommunication skillsCross-functional collaboration