G3 · 2 months ago
Product Marketing Lead – Self-Service SaaS
Chicago, Illinois, United States
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $150K/yr
5+ years expG3 is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for their self-service suite of GlobalLink products. This role focuses on acquisition, conversion, and retention, overseeing marketing strategy for individual products and the self-service portfolio as a whole, to drive subscription growth and upsell adoption.
ConsultingTranslation Service
Responsibilities
Develop and refine messaging and value propositions for each self-service solution and the broader product family
Craft compelling, conversion-oriented copy for product pages, onboarding flows, emails, and ad campaigns
Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise)
Ensure consistency across digital, product, and campaign touchpoints
Lead go-to-market planning for new product releases, pricing changes, packaging updates, and integrations
Partner with product management, engineering, and customer support to align on key features, timelines, and positioning
Define launch narratives and cross-channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social
Develop and execute full-funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO
Set lead acquisition, conversion, and retention goals for each product and campaign initiative
Collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants
Own performance tracking, analytics, and campaign retrospectives, and continuously improve based on results
Define and optimize upsell journeys between self-service tiers (e.g., free → pro, pro → enterprise)
Coordinate lifecycle marketing programs (nurture, trial conversion, re-engagement, churn prevention)
Partner with customer success and sales to transition high-value accounts from self-serve to managed service
Conduct persona research, user interviews, and behavior analysis to inform positioning and growth strategy
Monitor industry trends and competitor offerings, pricing models, and marketing approaches
Provide insights to product and executive teams on growth opportunities, positioning risks, and whitespace
Qualification
Required
5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self-service products or subscription-based models
Proven ability to drive go-to-market planning, digital campaign strategy, and product storytelling for technical solutions
Experience with ecommerce platforms, self-service conversion funnels, or product-led growth models
Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation
Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms
Excellent writing, positioning, and cross-functional collaboration skills
Company
G3
At G3, we go beyond translation—we enable businesses to thrive in a multilingual, multicultural world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nancy N. Hernon
CEO, Co-founder
John Labati
Chief Operating Officer
Company data provided by crunchbase