DreamWorks Animation · 3 months ago
Director, Content Consumer Insights
100 Universal City Plaza, Universal City, CALIFORNIA
Full-time
Hybrid
Director/Executive
$135K/yr - $180K/yr
8+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Director of Content Consumer Insights will lead research initiatives to understand viewer engagement and preferences, collaborating with various teams to influence creative decisions and optimize content strategy.
AnimationFilmMedia and Entertainment
Responsibilities
Lead a portfolio of custom quantitative and qualitative research projects across scripted content, including pilot/episode testing, creative materials (trailers, key art, promos), early-stage concepts, and series performance
Partner with internal partners to bring the audience perspective into creative decisions, helping shape positioning, tone, and narrative choices
Translate complex findings into clear, compelling narratives that inspire creative leaders and influence high-level decision-making
Integrate primary insights with behavioral, social, and performance data to deliver holistic, actionable recommendations
Oversee research vendor partnerships, ensuring best-in-class execution across methodologies, and managing timelines, recruitment, survey programming, analysis, and reporting
Collaborate on genre and landscape studies, situating NBCU’s scripted content within both the competitive environment and broader viewer behaviors and cultural shifts
Stay immersed in the evolving world of scripted television and viewer behavior, tracking shifts in how people discover, sample, and commit to shows, as well as broader cultural conversations that shape content consumption
Mentor and guide junior team members, fostering a culture of curiosity, rigor, and storytelling to elevate findings
Qualification
Required
8+ years of experience in consumer insights
Demonstrated experience leading research projects and translating findings into actionable recommendations
Experience in the entertainment, television, and/or streaming industries
Expertise in a wide range of qualitative and quantitative methodologies
Strong data visualization skills, with the ability to present complex findings in clear, compelling, and accessible ways
Proven ability to influence senior stakeholders with insights-driven recommendations
Preferred
Deep passion for scripted television and storytelling, with fluency in the landscape, creative trends, and audience behaviors
Excellent written and verbal communication skills, with experience creating and delivering polished presentations for executive audiences
Highly analytical, able to connect dots across data sources and 'read between the lines.'
Strategic thinker with a proactive, solution-oriented approach to consumer insights
Adept at balancing multiple projects simultaneously in a fast-paced environment
Detail-oriented and committed to a high level of data accuracy
Experience managing, coaching, or mentoring team members
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
Company data provided by crunchbase