MoneyLion · 1 hour ago
Senior Lifecycle Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expMoneyLion is a leader in financial technology, aiming to empower individuals to make informed financial decisions. The Senior Lifecycle Marketing Manager will lead cross-functional teams to build lifecycle experiences for new products, focusing on acquisition, conversion, and retention strategies.
Consumer LendingCreditFinancial ServicesFinTech
Responsibilities
Analyze data, predictive audiences, and robust segmentation to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, including owning strategies and execution for partner-acquired users
Lead adoption of next-generation decisioning models that power real-time, AI-driven personalization and trigger logic
Working with analytics to measure and socialize findings and develop the next steps toward bigger wins
Cultivate a culture of rapid iteration based on customer satisfaction and engagement
Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
Serve as key leader on developing and delivering on shared strategies for large cross-functional initiatives
Improve our overall customer experience with a focus on data-driven results
Qualification
Required
5-8 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
Experience driving channel strategy to support new products
Experience assessing opportunities and optimizing across the member funnel
Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools)
Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources
Preferred
Experience managing teams a plus
Benefits
401(k) match
Multiple health insurance options
Disability coverage
Life insurance
Unlimited paid time off for salaried positions
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Generous Paid Time Off
Learning and Development resources
Flexible working hours
Company
MoneyLion
MoneyLion is a mobile banking and financial membership platform that offers mobile banking, lending, and investment solutions.
501-1000 employees
H1B Sponsorship
MoneyLion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (1)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$547.5MKey Investors
Silicon Valley BankBlackRockEdison Partners
2024-12-10Acquired
2024-11-25Post Ipo Debt· $70M
2021-09-23Post Ipo Equity· $250M
Leadership Team
Diwakar Choubey
Founder & CEO
Richard Correia
President & CFO
Recent News
Payments Dive
2025-11-27
2025-11-22
Company data provided by crunchbase