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Newsela · 3 months ago

Senior Demand Generation Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $130K/yr

5+ years exp

Newsela is looking for a Senior Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role involves owning the development of the quarterly demand generation strategy and executing various activations to drive impact and improve campaign performance.

E-LearningEdTechEducation

Responsibilities

Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets

Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns

Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs)

Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership

Run data-informed experiments to uplevel our campaigns

Partner with Product Marketing to implement engaging and effective messaging across campaign channels

Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness

Implement lead nurturing programs to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales

Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders

Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings

Qualification

B2B demand generationSaaS experienceMarTech landscapeDigital marketing channelsData-driven decision makingContent creationProject managementWriting skillsProblem solvingOrganizational skills

Required

At least 5 years of B2B demand generation experience in a SaaS environment

Proven track record of being one part strategist, one part executor

Demonstrated understanding of the MarTech landscape

Ability to learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, and event platforms)

Experience leveraging multiple digital channels including paid media to drive outcomes

Extremely data-driven and committed to experimenting to improve and optimize programs for success

Strong project management and entrepreneurial skills to work independently on complex projects

Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion

Meticulously organized with an ability to work and demonstrate grace under pressure

Comfortable with ambiguity and can move forward in this environment

Love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful

Benefits

Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.

Pet insurance

Free access to the Calm app

Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!

401(k) plan, which includes a employer match to help you build long-term financial security.

Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).

Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.