Lipscomb University · 3 months ago
Digital Marketing Specialist, University Communication and Marketing
Nashville, TN
Full-time
Onsite
Entry Level
1+ years expLipscomb University is dedicated to educating students for lives of purpose, service, and leadership. The Digital Marketing Specialist will connect prospective students with opportunities at the university by managing digital advertising campaigns and analyzing performance to drive enrollment and elevate the brand.
EducationHigher EducationUniversities
Responsibilities
Build, launch, and manage digital advertising campaigns across platforms like Google Ads, Meta Ads, and other emerging channels
Monitor performance, analyze results, and make data-informed adjustments to maximize effectiveness
Translate data into clear, actionable insights through reporting with GA4, ad dashboards, and CRM systems
Work alongside creative teams to produce compelling ad content that resonates with prospective students
Keep projects on schedule, ensuring excellence and accountability in delivery
Experiment with new tools, strategies, and audiences to expand Lipscomb’s reach and impact
Qualification
Required
1–3 years of experience in digital campaign management (agency or in-house)
Hands-on experience with Google Ads and Meta Ads
Strong organizational skills with the ability to manage multiple priorities
A proactive mindset, eager to solve problems, learn quickly, and adapt in a fast-paced environment
Genuine enthusiasm for working within a mission-driven team focused on student outcomes
Preferred
Familiarity with GA4, Google Tag Manager, CRM platforms, and Content Management Systems (CMS)
Company
Lipscomb University
Lipscomb University is a faith-based, liberal arts institution in Nashville, Tenn.
501-1000 employees
H1B Sponsorship
Lipscomb University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (7)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$23M2018-04-17Grant· $23M
Leadership Team
Brent Roe-Hall
Director of The Joshua Project & Partnerships
Cindy Mears
Executive Administrative Assistant to the VP and CIO of IT, Leases & Contracts Administrator
Recent News
Government Technology US
2025-11-04
2025-07-17
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