Cohera · 4 weeks ago
Account Executive, Corporate Event Sales
Sonoma County, CA
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $100K/yr
6+ years expCohera is a company formed from the merger of 360 Destination Group and CSI DMC, specializing in destination management for unforgettable events. They are seeking a sales-driven Account Executive to manage client relationships, develop pricing strategies, and oversee the execution of corporate events in Northern California.
Events Services
Hiring Manager
Alexa Little
Responsibilities
Serve as the primary relationship lead for assigned clients and hotel partners
Actively prospect and develop new opportunities within designated market territories as currently structured
Oversee the development of pricing strategies; ensure alignment with margin targets and financial goals
Provide exceptional customer service through the creative development and fulfillment of program content
Represent Cohera at national industry events, local industry events, tradeshows and conferences, as required by Supervisor and General Manager
Promote destination and company capabilities via sales trips and formal presentations to incentive and corporate clients and hotels, as required by your supervisor and General Manager
Develop and nurture consistent relationships with key hotels/hoteliers including but not limited to hotel sales drops, site visits, and hotel outings in collaboration with Business Development (when applicable)
Organize Familiarization (fam) tours for clients and prospective clients, and directly oversee all local sales-related special projects, including, but not limited to: local client events, hotelier appreciation events, sponsorship and promotional commitments, and planning/execution of sales events with various hotel partners both locally and nationally
Establish and maintain positive working relationships with hoteliers, vendors, CVB, industry consortiums, local clients, and third parties
Actively participate in regularly scheduled sales strategy meetings with General Manager or Senior/Director of Sales and Business Development (if applicable). Use of extensive expertise of current and upcoming industry trends and maintaining knowledge of assigned markets and hotel partners via compiling and analyzing data to find trends
Develop sales strategies and meet or exceed minimum margin expectations and quotas through program development in accordance with personal sales goals
Work as a team with Design and Development Managers, Account Coordinators, Business Development and Strategic Team (if applicable) through production of proposals and maintain oversight over the program details, client relationship, pricing and deadlines throughout the sales process ensuring that deadlines are met both internally and with the clients
Conduct site inspections with client working with the Design and Development Manager, Account Coordinator, Strategic Team (if applicable), and Business Development (if applicable) in setting up appointments and creating a timeline. Review the site book to ensure accuracy
Understand the site inspection policy and communicate billing procedures to Design and Development and Event Management
Maintain Salesforce database with current and future client contact information and needs
Record all client communication in Salesforce
Proactively reach out to ensure client satisfaction/retention while continuously searching and closing new business
Participate in turn-over meeting with Event Manager and Design, Development Manager, Strategic Team (if applicable). Providing key insight into the client, company and program
Provide continuous service to customers from program inception through completion, attending pre-convention meetings and maintaining visible presence throughout program operations
Support the vision, mission and guiding principles of Cohera
Observe applicable Safety, Health, and Environmental rules and guidelines. The use of appropriate personal protective equipment is required
Attend and participate in training opportunities and seminars relevant to this position
Adhere to appropriate company operating procedures, benefit rules, employment, and safety policies/practices
Qualification
Required
Six or more years total work experience with a minimum of three years of hospitality (DMC or hotel) experience
Advanced skills in CRM systems, Microsoft Word, Excel, and PowerPoint
Knowledge of the local destination offerings such as restaurants, clubs, festivals, tours, and venues
Excellent verbal and written communications skills
Experience using computers, phones, copiers, smart phones, tablets, and other standard office equipment
The ability to work as part of a team and independently on projects that require initiative
Preferred
Two years of sales related experience preferred
Benefits
Health insurance coverage including medical, vision, and dental.
Discretionary PTO •AND• paid holidays.
A retirement savings plan (401k).
Short term disability insurance coverage.
Long term disability insurance coverage.
Life insurance coverage.
Paid DMCP and/or CMP certification.
Paid industry memberships.
Company
Cohera
Cohera was born from the merger of 360 Destination Group + CSI DMC and brings together decades of destination management experience under one name.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase