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WCPO 9 News · 1 day ago

Sr. Manager, Digital Content, WCPO

Cincinnati, OH

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

WCPO, The E.W. Scripps Company ABC affiliate in Cincinnati, Ohio, is seeking a dynamic Digital Content Manager to drive their digital business and operations forward. This role is essential for serving the Greater Cincinnati community across all digital platforms, ensuring timely and relevant news delivery.

News

Responsibilities

Contribute to setting and execute local digital strategy to achieve business goals

Create and manage internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week

Partner with local sales management to achieve revenue targets and capitalize on alternate revenue streams, including passive revenue

Manage overall functionality of station website, and all other assigned digital platforms

Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms

Optimize pages and sections of the website for search engine optimization (SEO)

Track monthly analytics, including standard web, advertiser, video, mobile and social

Work closely with all departments, including News, Advertising, Marketing, Sales, in a collaborative manner to support their digital needs

Conceptualize and create new content areas on websites and manage others engaged in similar assignments

Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps

May perform some design of advertiser creative

Troubleshoot website problems that may develop

Provide digital training and development for station colleagues as needed

Perform other duties as assigned

Qualification

Digital media experienceContent management systemsSearch engine optimizationAnalytics understandingWeb design applicationsSocial media growthManagerial experienceMulti-taskingChange managementPersuasive communicationCollaboration skillsInitiative

Required

Generally 8+ years of experience in digital media, journalism, broadcast, media sales or a closely related field

Ability to multi-task and prioritize in a fast-paced newsroom environment

Ability to meet deadlines

Proven ability to work collaboratively with editorial, sales and marketing leaders

Strong sense of initiative and focus on continuous learning

Strong understanding of analytics for digital audience, engagement and revenue

Ability to build strong relationships in the local station, with the corporate team, and with third-party partners

Demonstrated change management skills or experience

Persuasive, encouraging and motivating

Working knowledge of online content management systems (CMSs) and HTML

Preferred

BS/BA in related discipline preferred or equivalent years of experience

Prior managerial experience preferred

Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred

Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred

Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred

Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred