Director, Brand Communications - Philadelphia jobs in United States
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Kraft Heinz · 1 week ago

Director, Brand Communications - Philadelphia

Kraft Heinz is a leading food and beverage company, and they are seeking a Director of Brand Communications for their Philadelphia office. This role is responsible for inspiring and elevating the creative strategy, mentoring the team, and driving consumer-centric marketing strategies to enhance brand loyalty and business performance.

Food and BeverageFood ProcessingMeat and PoultryTobacco
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H1B Sponsor Likelynote

Responsibilities

Pushes and empowers the team to think bigger, faster and more creatively, to step change the team’s ability and confidence to develop and implement breakthrough ideas with speed every day
You will mentor all levels of team strategists, from analysts to Senior Brand Managers, taking a vested interest in their professional development
The Brand Communications team will lead and own all aspects of the creative journey for owned categories from creative strategy, development through to execution in market; Everything from initiation of creative briefs based on business problems to solve, through to multi-year campaign strategies, in-year executions and ongoing culture activations
You will inspire consumer-centric thinking, guide the team to recommend the strategic direction for how the brand idea, voice and messages get amplified in the right places, with the right people (end to end) to ultimately meet business and brand objectives
Under your leadership, you will inspire your team to move from a mentality of being advertisers and marketers to one of being CREATORS
You will fuel this approach through the adoption of agile ways of working that drives the right connectivity and collaboration with the business while also accelerating speed and breakthrough thinking in a way that ignites momentum and trust with creative partners
The brand communication team will have autonomy and decision-making rights of the consumer journey for in-year campaign executions, speed of culture activations in addition to own the relationship and management of our internal and external agency partners
You will have significant visibility with North American leadership teams, owning the strategic approach, rationale, discussion and recommendations to steer the creative process forward in presentations with your BU President, Platform lead, CGO and various other key cross functional collaborators
Promote and facilitate a dynamic relationship of collaboration between the Creative Factory, Platform teams and external agencies
With your team, you will manage the creative journey cross-functionally with the internal ‘Kitchen agency’ (Strategy, Creative, Production, Social Listening and Analytics); Insights Factory (consumer insights & social listening); Media Factory (Media); base teams, and partner agencies to craft insights-based strategies and innovative executions that increase the cultural relevancy of our Brands
Support agency relationship by inspiring trust, trying new things, driving clarity and enabling speed of decision making
Manage the team on Agency Briefings & coach on Agency Management and delivering inspiring, clear feedback
Recommend changes to agency mix, scope of work, senior-level account, strategy and relationships with key agency partners

Qualification

Creative strategyBrand leadershipCross-functional team managementConsumer insightsCampaign planningAgile workingCommunication skillsRelationship buildingCritical thinking

Required

Creative innovator, simplifier, courageous and strategic brand leader passionate about the power of brand, design & consumer experience to drive business results
Proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media)
Track record of driving award-winning creativity demonstrated through past brand work on local or global level
Models resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management
Strong critical thinking skills with a drive for results inclusive of campaign plan development (concept through execution) across varied consumer segment needs
Strong communication, influence and relationship building skills and creativity
Experience in cross-functional team management both internally and externally to inspire change

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Company

Kraft Heinz

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Kraft Heinz is a multinational food and beverage company offering a diverse range of condiments, sauces, snacks, cheese, and frozen foods.

H1B Sponsorship

Kraft Heinz has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (22)
2023 (14)
2022 (20)
2021 (24)
2020 (30)

Funding

Current Stage
Public Company
Total Funding
$20M
2019-06-10Post Ipo Equity· $20M
2015-07-06IPO

Leadership Team

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Andre Maciel
Chief Financial Officer
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Carlos Abrams-Rivera
Executive Vice President and President, North America Zone
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Company data provided by crunchbase