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Wella Company · 21 hours ago

Manager, Global Marketing & Product Development, Sebastian Professional

New York, United States

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $130K/yr

5+ years exp

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands. The role involves leading the development of innovative new products and driving end-to-end marketing execution for the Sebastian Professional brand, collaborating with various teams to bring new ideas to life.

BeautyCosmetics

No H1B

Responsibilities

Develop clear, differentiated product positioning and claims based on market analysis and competitive benchmarking

Collaborate with cross-functional teams to build go-to-market plans and support creative development for packaging, photoshoots, and external agencies

Partner with the Digital Marketing team to translate product messaging into high-impact, thumb-stopping campaigns across channels

Lead the development of new product launches, building data-driven business cases and aligning with brand and financial goals

Collaborate with R&D, Consumer Insights, Claims, Finance, and Global Markets to deliver high-performance formulas that meet margin targets

Own and lead stage gate processes, project kickoffs, and post-launch analysis for key brand initiatives

Build integrated 360 marketing strategies designed to win with both consumers and professionals

Deliver launch toolkits and assets, ensuring alignment with brand strategy and execution across touchpoints, including e-commerce and social

Lead content development to ensure storytelling consistency and brand impact across all platforms

Oversee end-to-end product development timelines together with Supply Chain Operations team and R+D to ensure on-time and in-budget launches

Communicate project status, risks, and key decisions to internal and external stakeholders

Co-develop new salon service concepts with the Professional Education team to inspire stylists and drive in-salon excitement

Work with Consumer Market research team to brief, test and validate concepts with the professional hair stylist community and external market research partners

Drive operational rigor across all phases of product development, launch execution, and campaign rollouts

Collaborate closely with priority markets to ensure global relevance and local execution success

Qualification

Brand managementProduct developmentMarketing strategyAnalytical skillsCross-functional collaborationProject managementMicrosoft OfficeCommunication skillsCreativityAttention to detail