Bath Concepts Industries, LLC · 4 months ago
Marketing Business Analyst
Libertyville, IL
Full-time
Onsite
Entry, Mid Level
2+ years expBath Concepts, a leader in the home improvement industry, is seeking a Marketing Business Analyst to analyze marketing and lead generation data to optimize business performance. The role involves collaborating with teams to provide insights, develop reports, and enhance marketing effectiveness through data-driven decisions.
Home ImprovementManufacturing
Responsibilities
Analyze marketing and lead generation data from multiple sources (e.g., CRM, website analytics, paid campaigns, lead vendors) to uncover trends and actionable insights
Monitor, report, and interpret marketing KPIs, such as CPL, CPA, conversion rates, ROI, and ROAS
Develop, maintain, and present dashboards and reports using Microsoft Power BI to communicate marketing performance metrics to stakeholders
Provide weekly, monthly, and ad hoc reports with clear recommendations for optimizing marketing efforts
Partner with the lead generation team to optimize lead sources inputs and call center conversion rates
Partner with the Business Intelligence Data Architect to ensure the availability of clean, accurate, and complete marketing data
Work closely with the marketing team to understand business goals and provide data-driven insights to support campaigns and strategies
Identify insights and opportunities to explore to create the business case for areas of opportunity and improvement
Identify and recommend opportunities to improve marketing effectiveness across channels (e.g., paid search, social media, email, website, and lead sources)
A/B test marketing initiatives and analyze results to drive data-backed decisions
Proactively explore new data sources and analytical techniques to provide innovative insights
Identify patterns, opportunities, and potential challenges in company and industry datasets and trends
Qualification
Required
Minimum of a Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field
2-4+ years of experience in marketing business analysis or a similar role
Strong understanding of marketing KPIs, marketing strategies, and campaign performance metrics
Proficiency with Microsoft Power BI for data visualization and dashboard creation
Strong skills in Excel, SQL, and familiarity with data query languages
Experience working with CRM systems (e.g., HubSpot) and marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads)
Highly curious, with a passion for discovering new insights and challenging the status quo
Strong analytical, critical-thinking, and problem-solving skills
Excellent communication skills, with the ability to explain data insights to non-technical stakeholders
Preferred
Familiarity with A/B testing frameworks and tools
Experience in lead generation industries, such as home improvement
Experience with Tableau or Looker
Knowledge of statistical analysis tools (e.g., SPSS, Python, R) is a plus
Benefits
Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and supportive work environment.
Company
Bath Concepts Industries, LLC
Bath Concepts Industries, LLC is one of the largest independent manufacturers of acrylic baths, showers, wall surrounds, and related products for the bathroom remodeling industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Joyce
Chief Financial Officer
Company data provided by crunchbase