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Grand Design RV · 3 months ago

Social Media and Partnership Manager

Middlebury, IN

Full-time

Hybrid

Mid Level

Grand Design RV is a rapidly growing RV brand focused on quality and innovation. They are seeking a Social Media and Partnership Manager responsible for developing social strategies and brand partnerships to enhance brand awareness and customer engagement.

Graphic DesignManufacturingRecreational Vehicles

Responsibilities

Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales

Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps

Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends

Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways

Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show

Proactively identify opportunities for real-time engagement and brand participation in trending conversations

Lead the design and management of influencer programs to complement the overall Grand Design social media strategy and content calendar

Identify, onboard, and manage relationships with RV reviewers, content creators, and brand ambassadors

Coordinate influencer campaigns, track performance, and ensure alignment with brand values

Actively engage with the Grand Design community of RV enthusiasts by responding to comments, messages, and mentions. Foster a positive, supportive, and fun atmosphere online by interacting with followers and building strong relationships

Monitor, analyze, and report on social media metrics to track performance and refine strategies. Use data to inform decisions and optimize content and campaigns

Generate monthly reports with actionable insights to optimize content and strategy

Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions. Apply new trends and tools to enhance social media presence and keep content fresh and relevant

Track industry trends, competitor activity, and audience sentiment using social listening tools

Provide insights to the broader team to inform campaign development and breakthrough product positioning

Develop social media toolkits and training materials for RV dealers to amplify brand messaging locally

Host webinars and workshops to educate dealers on best practices for social media marketing

Support dealer campaigns with content templates, hashtags, and engagement strategies

Qualification

Social Media ManagementContent CreationAnalytics & ReportingInfluencer ManagementCommunity EngagementSocial Media ToolsVisual StorytellingCreative ThinkingWriting SkillsTeam Collaboration