Arrow Electronics · 3 months ago
Integrated Email Marketing Manager
US-GA-Alpharetta, Georgia (Sanct)
Full-time
Hybrid
Mid Level
$90K/yr - $110K/yrArrow Electronics is a global leader in technology solutions, seeking an Integrated Email Marketing Manager to develop and optimize email marketing campaigns. This role involves strategic planning, audience segmentation, content creation, and performance analysis to enhance engagement and brand loyalty across global markets.
ConsultingElectrical DistributionElectronicsHardwareManufacturingProfessional ServicesService IndustrySoftwareTechnical SupportVirtualization
Responsibilities
Develop and execute email marketing strategies aligned with business goals
Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns
Work with designers and copywriters to create compelling email content
Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines
Analyze customer data to segment audiences for personalized messaging
Use CRM tools to manage and refine email lists
Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions)
Generate reports and provide actionable insights to improve campaign effectiveness
Conduct A/B tests to optimize subject lines, content, and design
Implement findings to enhance future campaigns
Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM)
Stay updated on industry trends and best practices
Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows
Implement triggered campaigns based on user behavior
Partner with the analytics team to understand customer behavior and refine strategies
Work closely with sales teams to align email campaigns with broader business objectives
Qualification
Required
Bachelor's degree in marketing, Communications, or a related field
Proven experience in email marketing strategy and execution
Proficiency in email marketing platforms and CRM tools
Strong analytical skills and ability to interpret data
Excellent written and verbal communication skills
Preferred
Knowledge of HTML/CSS for email design is a plus
Experience with B2B email marketing (if relevant to Arrow Electronics' business model)
Familiarity with technology or electronics industry trends
Ability to manage multiple projects and deadlines
Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Company
Arrow Electronics
Arrow Electronics designs, manufactures and distributes electronic components for industrial and commercial sectors. It is a sub-organization of Arrow Electronics.
Founded in 1935
10001+ employees
H1B Sponsorship
Arrow Electronics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (38)
2023 (50)
2022 (68)
2021 (62)
2020 (86)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Raj Agrawal
Chief Financial Officer
Chuck Kostalnick
SVP, Chief Strategic Business Development Officer
Recent News
Yahoo Finance
2026-01-19
2026-01-15
2026-01-15
Company data provided by crunchbase