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TEGNA · 3 months ago

Digital Sales Account Executive

Detroit, Michigan, United States

Full-time

Onsite

Mid Level

3+ years exp

TEGNA Inc. is a leading provider of trusted local news and services, reaching over 100 million people monthly. They are seeking a Digital Sales Account Executive to prospect and develop advertising clients in the Detroit area, focusing on Connected TV and digital media solutions while driving revenue growth.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Prospect, pitch, and secure new advertising clients in the Detroit area with a focus on CTV, OTT, and WTOL 11+ streaming opportunities

Develop customized solutions that meet client business goals across digital, streaming, and broadcast platforms

Build and maintain strong relationships with local advertisers and agencies, becoming a trusted advisor for digital strategy

Deliver impactful in-person and virtual presentations to decision-makers, highlighting ROI-driven strategies

Maintain an active pipeline of prospects and provide accurate revenue forecasts using CRM tools

Work closely with WTOL sales, digital, and support teams to ensure successful campaign execution and performance optimization

Monitor trends in streaming, digital advertising, and local competition to position WTOL as a leader in innovation

Qualification

Digital media salesOTT/CTV experienceCRM tools proficiencyDigital marketing channelsBusiness developmentDegreeCommunicationNegotiation skillsPresentation skills

Required

3+ years of experience in digital media, OTT/CTV, or advertising sales with a proven track record of meeting/exceeding revenue goals

Strong understanding of digital marketing channels, including programmatic, streaming, display, video, and targeted advertising

Demonstrated hunter mentality with consistent prospecting and new business development success

Excellent communication, negotiation, and presentation skills

Proficient in CRM tools, Microsoft Office, and digital ad platforms

Must be based in the Detroit metro area with the ability to travel weekly to Toledo

Preferred

Bachelor's degree in Communications, Marketing, Business, or related field preferred

Salesforce preferred

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.